Banners Have 99 Problems And A Click Ain’t One
Marketing Insider Group
JULY 21, 2015
Forrester ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). million people and resulted in 416,000 clickthroughs at an >8% CTR. Display ads account for a mere 0.9 percent of upstream traffic to department store sites. ( Mobile devices account for just 3 percent of advertising spending. DoubleClick ).
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