Remove email-campaign
article thumbnail

5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand?

article thumbnail

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. Another way to measure interest in your content, particularly sales emails, would be with a tracking plugin.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. Another way to measure interest in your content, particularly sales emails, would be with a tracking plugin.

article thumbnail

Customer Experience Email Marketing Tips

SendX

When deciding which marketing channel to employ for their goals, many marketers and business leaders have unanimously agreed that email marketing is still the most rewarding way to boost consumer service and offers 4000% RoI , the highest of all marketing channels.

article thumbnail

Email marketing data to track and manage for success

illumin

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button.

article thumbnail

Health and Wellness is, well, healthy and well – but you have to be smart

Liveintent

If you’re a marketer of health or fitness products and services, you’ve got a leg up over marketers of a lot of other stuff, according to recent LiveIntent analysis of health and wellness advertising campaigns. Health and fitness messages, for example, achieve a 25% higher clickthrough rate (CTR) than average.

article thumbnail

Snap revenue up 5% on stronger digital ad market

Martech

“Since the onset of the war in the Middle East … we have had a number of primarily brand-oriented campaigns pause spending in the early period,” CFO Derek Andersen said in an analyst call yesterday. “I Also, its 7/0 Pixel Purchase optimization now lets advertisers bid for attributed seven-day clickthrough conversions. Get MarTech!