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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. The data is a couple of years old but still valid.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . This is very helpful for forecasting. . . #7: 7: Closed/won. .