Customer Experience Matrix

SEPTEMBER 1, 2010

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Email Clickthrough % (as a grade of topic depth, content format). It's best to focus on one specific goal and one desired outcome. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107