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How to use YouTube Analytics to optimize your video performance

Sprout Social

The Realtime Report displays two graphs: one hour-by-hour and the other minute-by-minute. Retention further breaks down by organic traffic, traffic for paid skippable video ads and traffic for paid display ads. The Traffic Sources Report. Another key report to keep an eye on is the Traffic Sources Report.

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What is Revenue Attribution for Small Businesses?

Optinmonster

Revenue attribution is more important than other metrics like the open and clickthrough rate of your email marketing or ad campaigns. With just a few clicks, you can create beautiful campaigns to turn your traffic into subscribers, leads and sales. If you’d like, choose which currency to display revenue attribution in.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Display advertising. Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. We all know paid ads guarantee reach through advanced targeting features you can’t get from traditional advertising. Website : Traffic, new users, bounce rate, search rank.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising? At HubSpot, we held onto this notion for a while.

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The Ultimate Guide to PPC

Hubspot

When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. It’s most commonly used for paid social and display ads. These keywords tell search engines which terms or search queries you want your ad to be displayed alongside in SERPs. Quality Score.

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The Ultimate Guide to Using Goals in A/B Testing (And How Convert Aces Goals)

Convert

Form submission Clickthrough Social media share. Subscriptions Articles read Clickthrough Comments Social media share. Comments Page views Subscriptions Social media shares Clickthrough to product pages. Your goal conversion will not show up in the report if you block your company site traffic. Media/Publishing.

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Viral Lift - How to Master the Art of Viral Marketing

SnapApp

Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ? Personalized Share Content.