Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

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Hubspot

OCTOBER 9, 2015

Did you know that Twitter was launched less than 10 years ago? While many of us are familiar with “tried-and-true” ways to acquire and retain customers online -- paid search, email marketing, etc. -- there’s a whole new wave of exciting technologies that are emerging right now. 3 New Technologies for Earning Customers Online.

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Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. But if you do have the ability to customize these emails, they''re definitely an important asset to leverage.

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Hubspot

OCTOBER 17, 2013

Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. No matter what your goals are -- generating leads, closing customers, or developing a vibrant, happy customer community -- your list should be bigger from month to month. So you give in.

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Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. And 74% of these customers experienced this revenue increase within 7 months. It’s impossible to know when leads are ready to become customers. Email is dead.

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Hubspot

JULY 19, 2016

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Incremental improvements in clickthrough rates and conversion rates can have a huge impact on profit. Ready to give it a try? 3) Don't place your ads in a vacuum.

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Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. Here's the thing: Social media timing matters.

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Hubspot

JUNE 2, 2014

From those annoying LinkedIn notifications and the Twitter email that fires off every time someone new follows you, we''ve been completely inundated. We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Raise your hand if you wish you had more email every day?

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Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). As we said before, it took us at HubSpot awhile to realize this. Source: Twitter ). But then things started to change. Source: comScore ).

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Hubspot

SEPTEMBER 21, 2015

After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn't a metric someone like my boss particularly cared about. She cared more about the impact my blog posts were having -- on traffic, on leads, and eventually on customers.

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Hubspot

JANUARY 9, 2014

These actions can be things like clicks on a specific CTA, tweets at your company''s Twitter handle, or views on a specific page on your website -- they can all help you get even more specific with your segmentation. For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below.

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Segmentation FAQ Top of Funnel Lead Nurturing 28

The Effective Marketer

JULY 12, 2009

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. Are we losing customers? Are we losing customers? What is the summary?

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Hubspot

SEPTEMBER 11, 2013

Users could customize their experience to pull in the most shared articles from professionals in their network; sort by industry, company, location, etc.; Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. Twitter garnered 162 clicks. Similar idea.

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Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. The High Clickthrough Rate Game for Content Remarketing. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

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Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. And can you imagine trying to fit that into a 140-character update for Twitter? Yes, frequency matters -- so work your way up.

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Hubspot

DECEMBER 10, 2013

If you''re a HubSpot Enterprise customer who is following along with our example, you can use these instructions. If you''re a HubSpot Enterprise customer running a different A/B test, here are other resources to help you out. Not on Facebook, not through email -- just through Twitter.

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Hubspot

JANUARY 29, 2015

Here''s how retargeting works : It allows you to show targeted ads to potential customers via search, social media, and other websites. Pixel-based retargeting is also available on Facebook and Twitter. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for.

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Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Call-to-Action (CTA).

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Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012.

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Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

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Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

DECEMBER 12, 2013

Just look at this response from Simon Penson on Twitter when I asked whether executive buy-in was the biggest challenge for content marketers: @searchbrat the problem now is keeping them tied down long enough to prove inevitable value.judge by old timeframes. HubSpot, for instance, started blogging before we even had a product.

Paid Search Agency 28

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Hubspot

JUNE 1, 2015

HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. The only downside to this approach is that you only get the user’s Twitter handle. It’s simple.

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Traffic Outreach Content Tips 28

Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. On Twitter, I''m @GuyKawasaki. I have never been on the Twitter Suggested User List, and I have more than 1.2 He is also the author of APE, What the Plus!, million followers.

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Enterprise Management Social Media Work Management Marketing Management 28

Hubspot

OCTOBER 19, 2012

1) My customers aren't on social media. TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. You're telling me your customers aren't using any of those social networks? 5) I should only try to get fans and followers that will become customers. 20 Common Social Media Myths BUSTED.

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Social Media Cost per Lead Social Marketing Media 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions.

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Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. Prospects ask questions, customers write reviews, and thought leaders follow you for company news. Clickthrough Rate. Why Use a Social Media Report? Social media doesn't just affect marketing.

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Social Media Template Media Contingency Planning 93

Hubspot

FEBRUARY 8, 2013

First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR). These are the ads that are most popular with your audience, so it now it's time to back track and analyze which keywords actually generated leads or customers.

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Paid Content PPC Cost Per Click Adwords 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Customers are not shy about the products or services they love and hate. 8) Improve and triage customer service issues. 2) Improve your overall content strategy.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. billion tweets posted to Twitter every day are spam. If so, consider including that information in your email -- showing customers that you took the time to remember something about them and that you know what is of interest to them reinforces that you care.

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Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

MARCH 3, 2014

Imagine communicating with 5,000 people on Facebook, Twitter, email, and via your blog. It has the potential to make your customers love your brand -- but if you’re even slightly off base, it has the potential to make your customers really, really annoyed. I became a customer and had a great experience.

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Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. Marketing automation is a technique that uses software to automate your marketing email campaigns, helping you communicate and engage with leads and customers in a scalable way. Niti Shah is the Senior Growth Marketing Manager for HubSpot for Startups.

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Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

AUGUST 5, 2013

For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions." Or maybe you''re a HubSpot customer who wants to get more familiar with a certain part of the software?

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Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy.

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Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

AUGUST 13, 2014

Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. to over $20 on networks like Facebook, Twitter, and LinkedIn. Valuable content can be delivered to subscribers, leads, customers, and partners. Some are more conducive to blog content and visuals while others are best suited for landing pages.

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Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Perhaps an advertising archaeologist -- but certainly not your customers.

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Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

OCTOBER 21, 2014

A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter''s Small Business Team to speak on a webinar about how marketers can tweet smarter.

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Biznology

DECEMBER 24, 2014

It’s easy to get overwhelmed with customer data. After all, we’ve got website visits, customer actions, clickthroughs, signups, unsubscribes, and so much more to track. Find out where your customers hang out the most and join them—on Twitter, Tumblr, Facebook–wherever they are, you are. Like this post?

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