Hubspot

NOVEMBER 26, 2020

Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns. The best approach is testing the number of placements until you've reached a point where you've optimized impression share without going over your campaign's budget.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. And more than 60% of these customers are in Europe.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

APRIL 17, 2014

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Here’s a simple strategy for determining your optimal post frequencies.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

PureB2B

FEBRUARY 6, 2018

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Optimize Your Website for Mobile.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. What is AMP? If this seems like a big shift, you’re right.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . 8: Customer Acquisition Cost (CAC). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JULY 19, 2016

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Examine the data and make improvements to your ads targeting, creative, and landing pages. Ready to give it a try? 3) Don't place your ads in a vacuum.

ROI 28

ROI Ads Burn Rate Advertising ROI 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. But have no fear!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

DECEMBER 19, 2014

Whether you''re prepping a social media post, designing a landing page, or drafting an email, visuals are an effective way to enhance the performance of your marketing initiatives. 2) On Your Landing Pages. Everyone knows "a picture is worth a thousand words" -- and this particularly rings true for landing pages.

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Hubspot

APRIL 21, 2014

Compare this amount to traffic coming to other pages of your site, or through sources other than direct traffic. If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. Look at landing page traffic and conversions. Look at search engine rankings.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

MARCH 19, 2013

Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. 20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. 20 Critical Do's and Don'ts for Compelling Calls-to-Action.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. Step 2: Create a Blog Subscription Landing Page. That isn’t exactly the optimal way to promote blog subscription, is it?

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 18, 2012

Thank-you emails, or the automated messages triggered when visitors convert on your landing pages ! And as a marketer, you can easily take advantage of this dynamic by including highly customized calls-to-action in your thank-you emails to leverage the fact that the lead is fresh and already actively engaged with your brand.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

SEPTEMBER 21, 2015

She cared more about the impact my blog posts were having -- on traffic, on leads, and eventually on customers. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. 1) Page Views. 2) Time Spent on Page. Web Design/Planning. 4) Total Form Completions.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

AUGUST 19, 2014

76% of our blog''s monthly page views is of old posts -- that is, posts that were published prior to that month. and virtually none into optimizing the old. We have posts and ebooks from years ago that continue to generate thousands and thousands of page views every month. This is where conversion optimization comes into play.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. I want to better optimize my marketing to drive stronger results.". What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

SEPTEMBER 9, 2013

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. 1) Research how visitors consume your product pages.

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

JANUARY 9, 2014

You know: the sleek, mobile-optimized website design. The well-designed landing pages with attractive CTAs. These actions can be things like clicks on a specific CTA, tweets at your company''s Twitter handle, or views on a specific page on your website -- they can all help you get even more specific with your segmentation.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

OCTOBER 24, 2012

Everyone who uses the web knows how frustrating it is to land on a page that sounds promising in the search results but ends up being useless when you visit it. Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers. 2) They Over-Optimize.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

FEBRUARY 2, 2017

As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! How Can I Optimize My Holiday Campaigns for Success? Your first step should be to get inside your target audience's head.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

AUGUST 14, 2013

A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. For example, you wouldn''t include a product demo CTA on a blog post created for brand new visitors -- your clickthrough rate would plummet. … What Is a Call-to-Action?

FAQ 28

FAQ Landing Pages Clickthrough Sales Cycle 28

Hubspot

NOVEMBER 19, 2012

As a reuslt, they've responded with tons of new types of advertising, and targeting and optimization features within those different types. Facebook's 5 Forms of On-Page Advertising. This is a simple ad form that can send the user to an external page, or your Facebook business page. 1) Facebook Ad.

Advertising Agencies 28

Advertising Agencies Cost Per Click Facebook Advertisements 28

Hubspot

NOVEMBER 22, 2016

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. 4 Common A/B Testing Mistakes (And How to Fix Them).

Sample 28

Sample Marketing Analytics Tools Conversion Rate Statistics 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. What are your company's typical email clickthrough rates? What is your average landing page conversion rate? But boy, has that changed. So be empowered, marketers! before making a purchase.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. The Key Elements to Optimize in Your SlideShare Presentations. Unfortunately, the recommendations you''ve found so far have been fairly surface-level.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JANUARY 7, 2013

Are you actually connecting with your customers through email? But once a visitor lands on your site, none of that optimization will matter if your page is difficult to navigate or doesn’t contain useful, up-to-date information that’s easy to find. Visitors will leave your page faster than they hang up on telemarketers.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

JANUARY 21, 2013

You can send people to a specific external web page, such as a landing page for an offer on your website, or you can send them to a page on LinkedIn about your company, such as your compa ny page or a group discussion. When thinking about an optimal maximum bid, some trial and error is needed.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

MAY 28, 2015

Optimize Your CTAs: Too many websites rely wholly on lazy CTAs at the very end of their content, instead of developing high-value, attention grabbing CTAs over time. “Oh, Funneling: Content should funnel potential customers through successive efforts to cultivate them as leads. Refining your best methods will serve you far better.

Advertisements 28

Advertisements Advertising Marketing Websites Design 28

Hubspot

JANUARY 24, 2013

Auditing your website can determine whether or not it's optimized to achieve your goals, and if not, how you can improve it to increase performance. In the first part of your website audit, you should be focusing on the content housed on your website, from landing pages, to blog posts, to any other web pages on your site.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

AUGUST 13, 2014

It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? Any calls to action or citations leading back to landing pages in the original content can drive massive amounts of conversions over time. If only it were that simple.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

APRIL 3, 2013

With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Chapter 1: How a “Bare-Bones Google Ad” Can Get You More Customers. It takes the following things into account: Clickthrough Rate (CTR). Landing page quality.

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

Hubspot

AUGUST 5, 2013

For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions." Go to the INBOUND registration page and select the conference ticket option. Widen your network?

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

MAY 29, 2020

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. Unique Features.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. Marketing automation is a technique that uses software to automate your marketing email campaigns, helping you communicate and engage with leads and customers in a scalable way. 10) When you open an email that isn’t mobile optimized.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243