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Customer Experience Email Marketing Tips

SendX

Customer experience affects not only initial interactions but also contributes vitally to the retention of customers. Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. What Is Customer Experience?

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics. Since conversions are the “rest stops” along a prospect’s journey toward becoming a customer, they’re valuable indicators of how content marketing can drive sales. Quite the opposite.

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20 questions to ask marketing automation vendors during a demo

Martech

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Do current customers utilize the full functionality? How do you protect and secure customer data? Are they showing us our “must-have” features? a free trial)?

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6 SEO KPIs Every Search Marketer Should Know

Hubspot

Aja Frost, the head of SEO content at HubSpot, says, "Any metric—in isolation—can be misleading. For example, HubSpot's SEO team used to obsess over organic traffic. Percentage of chats that convert into customers. For HubSpot, we track content leads and user signups in addition to organic traffic. Demo requests.

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement. They’re not just numbers but kеy business performance indicators and customer prеfеrеncеs.

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Treat Me Like a Person, Not a Persona [The Customer Code Series]

Hubspot

Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. Businesses need customer personas. We’re big fans of personas at HubSpot, and even built a tool to help people make personas. The result was a 1000% (yes, that’s the right number of zeroes) improvement in our clickthrough rate.

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How to Improve Your Email Clickthrough Rate [Video]

Hubspot

Clicks let you know that you''re progressing in your relationships with leads, prospects, and customers. After all, if someone''s not clicking on your emails, how the heck are they supposed to get to your website and maybe one day become a customer? Hi, I’m Bryan with HubSpot. So how do you create the perfect email?