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What is CTR and 7 Things You Must Know to Improve It

Outbrain

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Ad Clicks ÷ Ad Impressions = Clickthrough Rate. Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR?

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Thought leading/innovative. Is the Content Really Failing? Entertaining.

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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

You'll need access to Google Analytics and SEMrush to follow these steps. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. Go to Google Trends and enter that keyword. Use Google Search Console. Google Search Console can also help diagnose the issue. Here's the issue.

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Amazon Advertising Guide for 2020: 9 Ways to Optimize Your Presence on Amazon

QuanticMind

To achieve your ROI goals, you need to target the right Advertising Cost of Sale (ACoS), the key metric Amazon uses to illustrate how your ad spend leads to targeted sales. Automatic campaigns are easy to set up and can help you identify relevant long-tail keywords to target. Here’s how it’s calculated: ACoS= Ad spend/Sales.

Amazon 40
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How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Keyword.io

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How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.

PPC 28
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On-Page SEO Checklist: How to Fully Optimize Your Posts

Optinmonster

Technical SEO is like making sure the road leading to the grocery store is clear, operating hours are posted, and the doors are unlocked. In fact, keyword stuffing can get you penalized by Google.). Bonus: You may also want to set up Google Analytics and Google Search Console to help with other parts of your WordPress SEO strategy.

SEO 124