Remove websites
article thumbnail

Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Granted, those factors make content marketing a long-term investment.

ROI 363
article thumbnail

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. Companies dedicate a lot of resources to creating marketing content. But what’s more important is measuring the effectiveness of that content, so that you know where to spend those marketing dollars going forward. This allows you to observe the clickthrough.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. Companies dedicate a lot of resources to creating marketing content. But what’s more important is measuring the effectiveness of that content, so that you know where to spend those marketing dollars going forward. This allows you to observe the clickthrough.

article thumbnail

“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What Makes a Good Landing Page?

article thumbnail

The Statistical Proof: How Video Increases Leads & Sales

NuSpark Consulting

There are many types of website conversions. You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. 51% of marketing professionals worldwide name video as the type of content with the best ROI. TRANSCRIPT.

article thumbnail

50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Mobile Marketing 61% of website visitors won’t return to a website that isn’t mobile friendly Mobile advertising spending will reach nearly $413 billion by 2024 (Statista) 31% of retail spending was made on mobile devices in the U.S.

article thumbnail

3 Email Marketing Trends You Can’t Afford to Skip in 2023

Spiralytics

Trend 1: Content! Now, good email content is the trend and the hope. Give your best shot at creating the perfect content, then track the clickthrough rate (CTR) to see how it works. Give your best shot at creating the perfect content, then track the clickthrough rate (CTR) to see how it works. Personalize.