Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Optinmonster

JANUARY 22, 2024

This includes discussing WooCommerce as a platform and providing tips and SEO products. 10 Pro Tips for WooCommerce SEO Here are 10 WooCommerce SEO tips to get you climbing in those search results. 10 Pro Tips for WooCommerce SEO Here are 10 WooCommerce SEO tips to get you climbing in those search results.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

ConvertKit

OCTOBER 30, 2020

To help you get started, here are a few tips we’ve picked up from the YouTube world on how to promote your videos and your channel, both inside and outside YouTube’s platform. It's challenging to get other people to even notice you exist—let alone engage with your content—unless you promote it. The internet is a busy place.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content.

Social Media 166

Social Media Promotion Media Clickthrough 166

DAGMAR Marketing

DECEMBER 26, 2019

After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. These may have less traffic than broader terms you’ll find, but you can rank more easily for them. Add relevant ones to your list. Here’s another convenient free way to seed your list.

Keywords 64

Keywords Research Work Management Lead Scoring 64

Optinmonster

JANUARY 22, 2024

This includes discussing WooCommerce as a platform and providing tips and SEO products. 10 Pro Tips for WooCommerce SEO Here are 10 WooCommerce SEO tips to get you climbing in those search results. 10 Pro Tips for WooCommerce SEO Here are 10 WooCommerce SEO tips to get you climbing in those search results.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Bluetext

MARCH 24, 2023

When talking about Search Engine Optimization (SEO), people are quite attuned to focusing on the website content end of things — such as meta text, internal linking, and keyword selection. The principles that form the foundation of SEO can be applied universally to all forms of content — just with slightly different tactics and methods.

SEO 26

SEO Video Marketing Clickthrough SERP 26

Hubspot

JUNE 1, 2015

We'll excitedly watch as we see a burst of new traffic to our site. Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. 2) Research promotable content.

Traffic 28

Traffic Outreach Content Tips 28

Outbrain

SEPTEMBER 8, 2020

Traffic Acquisition — what was once a pure SEO play, has now become an increasingly powerful focus for publishers. In fact, Social Media platforms ultimately became the drug that fueled a short era of practically free traffic euphoria. Insights Into 4 Major Traffic Sources. Since then, publishers smartened up.

Traffic 26

Traffic Optimization Allocation Acquisitions 26

illumin

FEBRUARY 20, 2024

Videos typically also have a higher cost barrier when it comes to content creation compared to static images and ad materials. However, there is a risk of attracting unqualified traffic and careful targeting must be exercised to ensure high audience engagement. Here are some tips on staying on top.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Convert

JANUARY 25, 2021

Other reasons for visiting your website may include: Information and research for your product or service Customer or technical support Reading or watching your content Signing up for your jobs list. Form submission Clickthrough Social media share. Subscriptions Articles read Clickthrough Comments Social media share.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience's feed.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

APRIL 6, 2017

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. Few marketing teams focus on getting more from existing traffic.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

Marketing Insider Group

SEPTEMBER 7, 2021

As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. But publishing content that’s optimized for all 200 of these signals? High-Value, Relevant Content. Google ranking factors.

Google 363

Google PageRank SERP Clickthrough 363

Hubspot

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. Benefits of PPC. Quality Score. Maximum Bid. RevContent.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Moz

NOVEMBER 20, 2018

Just use the same, lightly edited, content on Google Posts. Feed that hyper-relevant, semantically rich content to Google. Relevance FTW. Besides the potential relevance boost you’ll get from the additional content, you’re also sending valuable engagement signals. Regularly upload photos and videos. (

Lead Scoring 56

Lead Scoring Lead Ranking Customer Surveys Click Rate 56

Unbounce

SEPTEMBER 24, 2018

Deep, nerdy, and useful, even if it's not 100% relevant to everyone, is so much better than kinda interesting to 100% of the audience. Practical #seo tips from @CyrusShepard at #CTAconf. Content marketing isn’t dead (just way tougher). It’s simply evolved, and so should our content strategies. Improve your #sitespeed.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Hubspot

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. Source: PC Daily Tips.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Moz

OCTOBER 22, 2018

You will also discover pro tips for best practices, where appropriate. Pro Tip: Videos can also be posted to your photos section, but try to post more than 2 videos so that you’ll get a separate mobile video subtab. Photos & videos When clicked on, this takes the user to both owner and user-generated photos in a set. Controllable?

Google 54

Google Enterprise Management CAN-SPAM Work Management 54

Hubspot

APRIL 15, 2014

The key to coming up with the right idea and preventing it from giving you writer''s block is to choose a topic that is A) relevant and interesting to your target audience, and B) comfortable for you to write about. The content is slightly off-brand. The content might open up the business for unnecessary criticism.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Optinmonster

FEBRUARY 16, 2023

Here’s a table of contents to help you find your way around. Clickthrough Rate Your clickthrough rate (CTR) is how many subscribers click on any links you’ve included in your email. If you sent an email to 100 subscribers, and 27 of them clicked on the call-to-action (CTA) button, your clickthrough rate would be 27%.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Hubspot

JANUARY 6, 2014

Also, make sure the title is catchy and interesting while also clearly indicating what the content is about. This is exactly what your subscribers are looking for -- and the main point of your email -- so you want to make sure it''s easy to find to encourage clickthroughs. 3) Enticing Preview Text. 9) Post Preview.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

FEBRUARY 28, 2014

With a just a few resources and some actionable tips, you''ll be able to get your resume noticed in the giant stack on a recruiter''s desk. Below are five important tips that''ll ensure your resume gets the attention it deserves. 5 Tips for Writing a Standout Resume. 5 Tips for Writing a Standout Resume.

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28

Unbounce

MAY 7, 2020

They help you highlight relevant offers, products, or sales, build email lists , and recapture your visitors’ attention before they leave the page. million of revenue after struggling with high traffic that didn’t convert. Popup Design Pro Tips. Be clear, relevant, and concise. The difference came down to relevance.

Paid Content 145

Paid Content Design Examples Paid Search Agency 145

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

FEBRUARY 25, 2014

There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. The methodology I''m outlining is one to keep with you as you add new site content in the future -- but is also good for a one-time SEO overhaul. Headings and Content.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Optinmonster

AUGUST 18, 2022

Do you want to get more organic traffic to your WordPress website? On-page SEO is the process of optimizing the content and HTML source code of a page to rank better. On-page SEO is one of the major categories of SEO ranking factors, along with off-page SEO, technical SEO, and content SEO. What is On-Page SEO?

SEO 122

SEO Optimization Lead Scoring Lead Ranking 122

Hubspot

APRIL 10, 2013

I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. However, user intent is one of the most important metrics that should inform the direction of your content strategy.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

ConvertKit

AUGUST 28, 2020

Improve clickthrough rate. Creating valuable video content can take hours, not to mention all the time spent planning and strategizing. Without views, you can’t reach any goal for your content, whether it’s to monetize your channel , build your authority, or drive people to your website. Jump ahead. Focus on YouTube SEO.

Youtube 70

Youtube Clickthrough Click Rate Marketing & Strategy 70

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Check it out below -- and if you have any other tips you''d like to add, let us know in the comments. Here are a few tips to keep in mind.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

MARCH 3, 2014

You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. Since success starts with knowing your blind spots, here are the three most common reasons why marketing automation fails, along with tips for what to do about it. Some tips: Keep your messaging simple.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

JANUARY 31, 2014

Chances are, you''ve worked hard to get them to subscribe -- you''ve written valuable content that makes them want to come back for more, you''re blogging regularly, and you''ve encouraged them to subscribe. As always, feel free to test variations of your subject lines and sender names to determine what works best to generate clickthroughs.

Opt-out 28

Opt-out Opt-in Marketing Automation Services Trigger Marketing 28

QuanticMind

OCTOBER 24, 2017

Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. In fact, product ads on Bing still show decent traffic post-Christmas. Some Bing tools to measure this include: Campaign planner – For seasonal traffic spikes. Display: “Building a Solid Foundation for GDN Success” by Michelle Morgan.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Online Marketing Institute

JANUARY 3, 2013

Content most important to your visitor’s goals should be in the top of the page. In the study, visitors spent 80% of their time focusing on the content above the fold. User attention will also decrease below the fold – the further your content is away from the header, the less attention your visitor has in reading it.

Banners 40

Banners Enterprise Management Eye-Tracking Click Rate 40

Hubspot

DECEMBER 31, 2012

Here are 16 great ideas to get you started, chock full of with links to more in-depth tips and resources to help you become a better marketer in 2013. "I I want to become a stronger, more multifaceted content creator.". Valuable content is the meat that attracts visitors and leads to your company.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Optinmonster

JANUARY 30, 2023

What Affects Conversion Rates and How to Increase Conversions User Experience Messaging and Content Trust and Credibility Urgency Pricing and Packaging Marketing Channel Technical Issues High-Converting Campaign Examples Summary: What Is a Good Conversion Rate For Your Website? We don’t do that here!

Conversion Rate 81

Conversion Rate Conversion eCommerce Urgency Marketing 81