Business Brainz

OCTOBER 14, 2021

Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails . According to HubSpot, personas increase the number of people who click on the content delivered in your emails by 14%. . Organic search traffic boosted by 55%.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Business Brainz

OCTOBER 14, 2021

Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails. According to HubSpot, personas increase the number of people who click on the content delivered in your emails by 14%. . Organic search traffic boosted by 55%.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Quality Score.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

SmartBug Media

AUGUST 19, 2019

Content was updated August 19, 2019. Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. A lightbox ad opens in the center of the page, obscuring the actual page content. If you’re using HubSpot, this responsive feature is built into the lead flows tool.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Website audits usually evaluate a site not only for its content, but also for its technical performance. Search Engine Optimization. throughout the content of your website.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

The Lead Agency

JUNE 22, 2020

every year – HubSpot. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors – Hubspot. Consistently provide interesting email content. In fact, targeting emails by persona increases clickthrough rates by 16% – Hubspot.

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

Hubspot

APRIL 6, 2017

We’ll explain how you can drive more results from your existing traffic so your content can work smarter, and not harder, for you. Once your sales and marketing engine attracts website visitors who consistently convert into leads for your sales team, you should start thinking about CRO. What Is Conversion Rate Optimization (CRO)?

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

Hubspot

MARCH 20, 2018

There are several important decisions you need to make when bringing your content to an international audience. Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. A Country Subdomain Before the gTLD.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. Another benefit of AMP is content visibility. What is AMP?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience's feed.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

JANUARY 26, 2017

Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. Google has been making changes to its algorithm, search engine results pages, and policies based on user behavior and preference. What do all of these changes have in common? The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

AUGUST 19, 2014

As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? Crazy, right? And, whaddya know?

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

AUGUST 14, 2013

A shot from a card-sorting exercise here at HubSpot Headquarters. Below you can see an example of the conversion assists report for HubSpot. You can find it in any Google Analytics report, under the content menu. Object-based navigation places content under concrete (typically noun-only) categories. Assists Report.

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

Hubspot

NOVEMBER 24, 2017

Is the search term itself losing traction? Is the search term itself losing traction? Go to SEMrush and enter the post URL into the top search bar. Go back to SEMrush and enter the post in the top search bar again. Copy and paste the contents of this spreadsheet into a tab on the first spreadsheet.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

AUGUST 16, 2018

Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. Blog content. You likely already know that paying to promote your content is pretty standard in the marketing world. Paid media refers to paying to make your content visible.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

Hubspot

FEBRUARY 26, 2015

So instead of looking at your open rate, look at the clickthrough rate. That will help you better understand how many people are interested enough in your content that they want to engage with your company further. When you create your next Facebook post, think about how your post could drive clickthroughs. 2) Facebook Likes.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

OCTOBER 24, 2012

Everyone who uses the web knows how frustrating it is to land on a page that sounds promising in the search results but ends up being useless when you visit it. However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

MARCH 19, 2013

This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness. 20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. 1) DON’T use “submit” on your form buttons.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. As we said before, it took us at HubSpot awhile to realize this. But then things started to change.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

APRIL 21, 2014

If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. Look at search engine rankings. As your company creates more content to generate more awareness, you should see an uptick in your search engine rankings for keywords that are important to you.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

DECEMBER 14, 2016

Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing equalized the playing field. I’d suggest using your ad budget to boost quality content that has already done well on social media.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

APRIL 10, 2013

I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. However, user intent is one of the most important metrics that should inform the direction of your content strategy.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

APRIL 17, 2014

For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links). During that time, make sure to keep an eye on your key social metrics (Likes, shares, clickthrough rates, leads generated, etc.). Facebook, Twitter, LinkedIn etc.).

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . Email open and clickthrough rates. New backlinks. Joseph Kelly.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

FEBRUARY 12, 2014

To read more content like this, subscribe here. I can''t tell you the number of search results for companies I''ve come across that lack the one thing that might bring me to their websites: an effective meta description. Meta Description''s Role in Search Results. How to Write Great Meta Descriptions.

Effectiveness 28

Effectiveness SERP Clickthrough Click Rate 28

Hubspot

JULY 30, 2013

Rich snippets are an effective means of boosting your exposure in the organic search results; an essential SEO element on the rise. It can help you see: Higher rankings in search results. Better clickthrough rates from search results. That’s great news. what exactly is a rich snippet, anyway?

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

JANUARY 14, 2013

That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. And hiring a dedicated blogger or blog manager is crucial in creating remarkable content.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

SEPTEMBER 30, 2013

If you’ve ever been told that the search query data found in Google Webmaster Tools reports is inaccurate or incorrect, rest assured that this rumor is just that, a rumor, and has been addressed by many authoritative sources including Search Engine Watch. The section we want to dive into first is the Search Queries widget.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

JANUARY 22, 2016

We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. To this point, SEO has predominantly revolved around browser-based search engines. That's where all the search activity has been. 1) Mobile Search.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

AUGUST 29, 2014

According to a Google+ post yesterday by Google Webmaster Tools'' John Mueller, Google is removing authorship results from search and won''t be tracking the rel=author tag data anymore (it''ll be treated like any other type of markup on your website, and "won''t cause problems," according to Mueller). And the changes seem to be immediate.

Google 28

Google Clickthrough Distribution SEO 28

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

SEPTEMBER 21, 2015

As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

DECEMBER 30, 2013

We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. Digital CMOs are left-brain-meets-right-brain growth engines for their organizations. According to Google Trends , searches for the term "ad block" have doubled in the last year.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Hubspot

SEPTEMBER 9, 2013

We''ve done a fair amount of user testing to see how visitors navigate our website and consume content on it. When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Where do users go to gather information about HubSpot?

Product 28

Product Ad Building Work Management Case Studies 28