Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience's feed.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. That's why the content on this page answers those questions.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Strategic-IC

DECEMBER 4, 2017

Before running a campaign, it’s important to invest time in identifying your personas; their challenges, motivations, demographic profiles, online habits, content preferences etc, as clearly as possible. Make sure you use these keywords in the titles and topics of your content and blog posts. Relevant, Quality Content.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Hubspot

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. Benefits of PPC. Quality Score. Maximum Bid. RevContent.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

APRIL 23, 2018

Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. Website audits usually evaluate a site not only for its content, but also for its technical performance. throughout the content of your website. How'd you do?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Email open and clickthrough rates.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. AMP enables content to load near-instantaneously by removing JavaScript from the page. Another benefit of AMP is content visibility. clickthrough rate. We're glad you asked.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

AUGUST 19, 2014

As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? 1) Old Content Already Ranks Well in Search.

Lead Ranking 28

Lead Ranking Lead Scoring Content Landing Pages 28

Hubspot

NOVEMBER 24, 2017

We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. Change the date range under “Live data” in the top right to your highest-traffic month. (It Copy and paste the contents of this spreadsheet into a tab on the first spreadsheet.

Lead Ranking 77

Lead Ranking Lead Scoring CTR SEO 77

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

AUGUST 13, 2014

Here at HubSpot, we found that to be true for our audience -- we did a simple A/B test on five highly trafficked landing pages, and we found that removing navigation links increases conversion rates. Several years ago , the user testing folks here at HubSpot tested button color on the homepage of Performable ''s website. No Navigation.

Landing Pages 28

Landing Pages Practices Clickthrough Best Practices 28

Hubspot

APRIL 29, 2014

As your offer library grows, you''ll have less trouble finding CTAs to match your content. But if your offer library is growing, chances are your content strategy is more sophisticated, too -- which means you''re writing about more specific, niche subject matters. If they''re still up, they might still be getting traffic.

RFP 28

RFP Clickthrough Planning Blogger 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

NOVEMBER 15, 2012

As users, we often prefer consuming visual content to reading blocks of text. But as a business, will catering to this new trend in visual content have a positive impact on crucial engagement metrics, including Facebook Likes, comments, and potentially even link clicks? such as generating website traffic.

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. of participants thought that ads on website were relevant. But then things started to change.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

APRIL 21, 2014

We have traffic data, conversion data, lead data, email marketing data, social media data. Look at traffic. Increasing the amount of traffic to your website is important as you begin to gain more brand awareness. You should also look at how much traffic is coming to your homepage, specifically. the list goes on.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

FEBRUARY 2, 2017

You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.".

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

SEPTEMBER 21, 2015

She cared more about the impact my blog posts were having -- on traffic, on leads, and eventually on customers. As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. 6) Comments.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

MARCH 19, 2013

This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness. 20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. 1) DON’T use “submit” on your form buttons.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

JANUARY 31, 2014

Chances are, you''ve worked hard to get them to subscribe -- you''ve written valuable content that makes them want to come back for more, you''re blogging regularly, and you''ve encouraged them to subscribe. As always, feel free to test variations of your subject lines and sender names to determine what works best to generate clickthroughs.

Opt-out 28

Opt-out Opt-in Marketing Automation Services Trigger Marketing 28

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

APRIL 10, 2013

I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. However, user intent is one of the most important metrics that should inform the direction of your content strategy.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

SEPTEMBER 30, 2013

This report can also be found under the Search Traffic section in the left hand navigation. The main dashboard gives you an idea of the top traffic-driving keywords for your website and the number of impressions, clicks, the clickthrough rate, and average page position for each query for the specified period.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

FEBRUARY 12, 2014

To read more content like this, subscribe here. But if you''re not putting effort into your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers. Its purpose is to describe the contents of the page to the searcher. Write like a true salesperson.

Effectiveness 28

Effectiveness SERP Clickthrough Click Rate 28

Hubspot

APRIL 15, 2014

The key to coming up with the right idea and preventing it from giving you writer''s block is to choose a topic that is A) relevant and interesting to your target audience, and B) comfortable for you to write about. The content is slightly off-brand. The content might open up the business for unnecessary criticism.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

JULY 6, 2015

To effectively push your content through multiple channels - online, mobile, social, or email - you’ve got to put a lot of thought into the technical components that support your publication’s strategy. You’re Not Paying Attention To Your Website Traffic. Use this data to segment your content and ads. it’s well worth the effort.

Mobile Advertising 28

Mobile Advertising Banner Ads Funnel Advertising Banners 28

Hubspot

JULY 30, 2013

Better clickthrough rates from search results. More qualified traffic and better conversion rates. Notice how the meta data features more intelligent, engaging content that provides better information about the search result. Liz specializes in content creation and inbound marketing. Hence the name, “rich" snippet.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

DECEMBER 13, 2012

This makes the content people see when they search for certain keywords highly relevant to their search query, and relevant content benefits search advertisers in a number of ways. 1) Focus on Relevancy. First, make sure your ad copy is relevant to the keywords you're bidding on.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

FEBRUARY 19, 2013

We saw which keywords drove traffic to our website, and we worked to rank higher for those keywords. In other words, we didn’t have a way to connect the dots between the mass of traffic we were measuring and the real people it represented. Collecting context, and applying it to your content. A Modern Marketing Era.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

SEPTEMBER 10, 2014

I Just Discovered Why I’m Losing Traffic! The Freaky Reasons Why I’m Losing Traffic! This Guy Knew Something Was Wrong With His Traffic. The Secrets That I Just Realized About My Traffic! If a headline does not immediately establish integrity, then the content is less likely to be trusted. Mind: Blown!

Clickthrough 28

Clickthrough Traffic Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. I want to become a stronger, more multifaceted content creator.". This resolution is especially relevant for 2013.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Step 2: HubSpot generates an RSS email of our latest content. Improve clickthrough rate.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

APRIL 3, 2013

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Online ads in any flavor, on the other hand, simply aren't shareable in the same manner as blog content. The Blog Post as the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

FEBRUARY 25, 2014

There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. The methodology I''m outlining is one to keep with you as you add new site content in the future -- but is also good for a one-time SEO overhaul. Headings and Content.

Keywords 28

Keywords SEO Optimization Clickthrough 28