Hubspot

SEPTEMBER 21, 2016

5 Proven Tips to Keep Leads Engaged With Retargeting. Once segmented, you can target each group with creative and content that’s most relevant to them. With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Hubspot

SEPTEMBER 11, 2014

When building relationships, content and context are key. So avoid deal-breakers early in your relationship by abiding by the following email etiquette tips. Positioning your email’s content as something of value and interest is the best way to draw your audience in. 1) Remember the Little Things Count. to about 7%.

Lead Nurturing 28

Lead Nurturing Email Marketing Lead Scoring Lead Ranking 28

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

JUNE 1, 2015

Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. 10 Techniques for Keeping Your Content Alive Longer. Evergreen content is content that stands the test of time.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

MAY 25, 2015

A great way to test out where you are is to try a tool like Marketing Grader , which evaluates your lead generation sources (like landing pages and CTAs), and then provides feedback on ways to improve your existing content. Dynamic content lets you cater the experience of visiting your website to each, unique web visitor.

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! 4 Reasons to Customize Your Email Subscription Preference Center (And 28 Tips to Try). 8 Tips for Retaining Subscribers: Let them control the frequency of the emails they receive.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

DECEMBER 23, 2019

This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment. Here are a few tips on how to do just that. Content creators often know readers won't read every line of content you publish — they might skim, skip paragraphs, or leave the page before reaching the end.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

MARCH 17, 2014

By now, you''ve probably heard about the importance of visual content. Social networks are displaying images more prominently in their feeds, and visual content tends to generate much more engagement than text-based content. To get you started, HubSpot has some free stock photos available for download here , here , and here !

Clickthrough 28

Clickthrough Copyright High Quality Lead Hubspot 28

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

JULY 8, 2020

You can use keywords relevant to your business here for a more targeted approach. You can ask about topics related to your product or even something entertaining relevant to your industry. Garner new attention by participating in Twitter conversations relevant to your business. Schedule your content. and 7-9 p.m.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Hubspot

OCTOBER 17, 2013

While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. All the hard work you put in curating content and designing the newsletter all go down the drain when people won''t even open the email in the first place.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. Source: PC Daily Tips.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

SEPTEMBER 12, 2013

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests.

CMS Development 28

CMS Development Personalization Top of Funnel Planning 28

Hubspot

OCTOBER 8, 2014

Here are some tips to get you started. Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. Give your customers the gift of valuable, seasonal content. Unique clickthrough rates.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JANUARY 31, 2014

Chances are, you''ve worked hard to get them to subscribe -- you''ve written valuable content that makes them want to come back for more, you''re blogging regularly, and you''ve encouraged them to subscribe. As always, feel free to test variations of your subject lines and sender names to determine what works best to generate clickthroughs.

Opt-out 28

Opt-out Opt-in Marketing Automation Services Trigger Marketing 28

Hubspot

OCTOBER 18, 2012

For instance, if you were to sign up for a webinar, you'd complete a form and then receive a transactional email, which would provide you with the relevant login information in order to join. Thank-you emails are effective for two main reasons: They place your content directly in the contact's inbox. Marketing Takeaways.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

APRIL 10, 2013

I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. However, user intent is one of the most important metrics that should inform the direction of your content strategy.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

APRIL 15, 2014

The key to coming up with the right idea and preventing it from giving you writer''s block is to choose a topic that is A) relevant and interesting to your target audience, and B) comfortable for you to write about. The content is slightly off-brand. The content might open up the business for unnecessary criticism.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

JULY 10, 2019

Email deliverability is covered extensively in HubSpot's free email marketing certification course , so check that out to learn more.). Instead of using disruptive tactics like all caps to get people's attention, try personalizing your emails, establishing relevancy, and using catchy and delightful language. Don't yell at people.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Hubspot

FEBRUARY 28, 2014

With a just a few resources and some actionable tips, you''ll be able to get your resume noticed in the giant stack on a recruiter''s desk. Below are five important tips that''ll ensure your resume gets the attention it deserves. 5 Tips for Writing a Standout Resume. 5 Tips for Writing a Standout Resume.

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

FEBRUARY 25, 2014

There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. The methodology I''m outlining is one to keep with you as you add new site content in the future -- but is also good for a one-time SEO overhaul. Headings and Content.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

OCTOBER 17, 2014

Check it out below -- and if you have any other tips you''d like to add, let us know in the comments. Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ).

Lead Scoring 28

Lead Scoring Lead Ranking Generation Marketing Qualified Leads 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. I want to become a stronger, more multifaceted content creator.". This resolution is especially relevant for 2013.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. For more context, here's a look at some of the raw responses we got: "Content is good, just send it less often.". "I Improve clickthrough rate.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

JANUARY 29, 2015

1) Promote your best content. Why not use retargeting to drive people towards blog content, for example? Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting. Consider HubSpot.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

MARCH 3, 2014

You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. Since success starts with knowing your blind spots, here are the three most common reasons why marketing automation fails, along with tips for what to do about it. Some tips: Keep your messaging simple.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

JANUARY 7, 2013

If you identify these rifts and solve them with these tips, you’ll even be able to accomplish your other resolution of slimming down. If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Personalize and target your content.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. Whether you’re sending out 1,000,000 letters or a one-time customer communication to two existing clients, conveying that the communication is tailored to your audience can go a long way, both in terms of customer sentiment and metrics like clickthrough rates.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics. Clickthrough Rate. Why Use a Social Media Report? Cadence of Posts.

Social Media 93

Social Media Template Media Contingency Planning 93

Tomorrow People

JANUARY 7, 2021

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment. Content created to pull users in, not be pushed out. Squeeze pages, cordoning off valuable content with a data-harvesting form.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Optinmonster

NOVEMBER 22, 2023

These tips will help you get more email opens, improve subscriber engagement, and make more sales. Recommended Resources: Need to jumpstart your content marketing results? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2023. 17 Tips For Better Email Copy 1. Send Relevant Emails 11.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

NOVEMBER 18, 2014

Users interact and consume content on each of these social media channels differently. That said, click through the following SlideShare to view the entire presentation or scroll below to read the 30 tips in non-visual form. So how do you ensure your content is included in that 300? Select Facebook, LinkedIn, and Twitter.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Hubspot

MAY 3, 2018

Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy's free content marketing training resource page. This requires choosing a content management system (CMS) and a website domain hosting service. Sign Up With a Content Management System. About" page.

Template 101

Template CMS Development Domain Buyer Personas 101

Moz

MAY 6, 2019

Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71