Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Hubspot

MAY 19, 2016

To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. 4) The HubSpot Marketing Blog's Email Marketing Topic Page. In fact, we have a whole subset of our blog dedicated to email marketing content. " 7) HubSpot Research.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Strategic-IC

DECEMBER 4, 2017

Defined buyer personas (in-depth profiles of your ideal, target clients) are crucial as they inform and determine all other aspects of your campaign. This information will influence everything from the direction of the content you create, to the platforms you engage on, even to aspects such as the way you design your site.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Hubspot

MAY 25, 2016

Have you ever had any formal or informal paid advertising training or education? If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. If you have, you’re one of the lucky few. 1) How Do I Manage My Budget?

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Your keywords should inform your ad text. Benefits of PPC.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

AUGUST 16, 2018

It’s how brands manage the spread of their information, so it’s similar to branding. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. Blog content. Paid media refers to paying to make your content visible. Guess what? Owned Media.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. AMP enables content to load near-instantaneously by removing JavaScript from the page. Another benefit of AMP is content visibility. clickthrough rate. We're glad you asked.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

PureB2B

FEBRUARY 6, 2018

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

DECEMBER 23, 2019

This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment. Content creators often know readers won't read every line of content you publish — they might skim, skip paragraphs, or leave the page before reaching the end. Create content that explains itself.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

MAY 25, 2015

That CTA leads them to a landing page, which includes a form used to collect the visitor's information. A great way to test out where you are is to try a tool like Marketing Grader , which evaluates your lead generation sources (like landing pages and CTAs), and then provides feedback on ways to improve your existing content.

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

JUNE 9, 2017

We all know those moments when we stumble upon what looks like a golden piece of content. They keep you from getting to the content you want to see. And while that might sound great for many, what does it mean for content creators who rely on ad revenue? And just as you’re about to dive in -- an ad appears. They’re intrusive.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Hubspot

AUGUST 27, 2015

Lead scoring lets you assign a value (a certain number of points) to each lead based on the professional information they've given you and how they've engaged with your website and brand across the internet. 1) Demographic Information. 2) Company Information. This is valuable information. 4) Email Engagement.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

JUNE 1, 2015

Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. 10 Techniques for Keeping Your Content Alive Longer. Evergreen content is content that stands the test of time.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

AUGUST 20, 2018

Today’s consumer base is better educated and better equipped to research what they don’t already know. Studies show that people rely on emotions, rather than information, to make decisions. Emotional responses to marketing actually influence a person’s intent and decision to buy more than the content of an ad or marketing material.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. When I skipped the keyword research, convinced that my blog post was just THAT epic, THAT viral … I was wrong. Top Keyword Research Tools to Try.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

SEPTEMBER 11, 2014

When building relationships, content and context are key. Mistakes can include incorrect information, spelling errors, and poor grammar. Positioning your email’s content as something of value and interest is the best way to draw your audience in. Want to see an example of what not to do? 2) Put Your Best Foot Forward.

Lead Nurturing 28

Lead Nurturing Email Marketing Lead Scoring Lead Ranking 28

Hubspot

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

DECEMBER 14, 2016

Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing equalized the playing field. The increased competition means understanding how your prospective buyers research and buy is even more critical.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. A user wants answers, resources, information, reviews of a product, and much more.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . Email open and clickthrough rates. New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The Effective Marketer

JULY 12, 2009

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. This is often the most important piece of information of the whole presentation.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

SEPTEMBER 12, 2013

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests.

CMS Development 28

CMS Development Personalization Top of Funnel Planning 28

Hubspot

JULY 8, 2020

Polls are also another way to gather opinions, so there’s some bonus market research! From a technical standpoint, having more followers also allows you to distribute your content and get the word out about whatever it is you sell faster. Schedule your content. January 23, 2020. With Twitter, the more active you are, the better.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. While this research can serve as a general guideline, marketers should also conduct their own research to see what is most effective for their particular audience. Don't crowd your content. The General Guideline.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. Source: Pew Research Center ). As we said before, it took us at HubSpot awhile to realize this.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

OCTOBER 2, 2015

What are these ubiquitous rulers of the internet content world? 11 Great Landing Page Examples You'll Want to Copy ( HubSpot ). List posts are a fixture of content marketing. More importantly, we need to know if they’re effective or simply a tacky way to push content online. List posts. Let me give you a few examples.

Dwell 28

Dwell Clickthrough Case Studies Domain 28

Hubspot

MAY 6, 2014

Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends. This requires you to find or ask for this information via your website’s landing page forms, or via a survey of your current contacts. Get the Right Data.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Hubspot

SEPTEMBER 9, 2013

Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase. 1) Research how visitors consume your product pages. Where do users go to gather information about HubSpot?

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

FEBRUARY 2, 2017

You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? From there, you'll be taken to your member dashboard, where you'll be prompted to add billing information to your account, if you haven't already. It might seem a little bit intimidating. Actually, yes.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

JANUARY 14, 2013

That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? The ideal candidate will have ….

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. Off Your Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

OCTOBER 27, 2016

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

APRIL 21, 2014

If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. As your company creates more content to generate more awareness, you should see an uptick in your search engine rankings for keywords that are important to you. Look at how that number is changing month-over-month.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Liking the content, they come back to see what else your company has to offer. As a result, dynamic content creates an experience that is tailored specifically to the user. A Smart Content Generator.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Hubspot

AUGUST 31, 2015

RunKeeper makes an effort to reengage lost users with this friendly, informational email. Small inclusions like the "Hi friend" greeting and the "You rock" closing makes the content feel welcoming and less aggressive. Focus Pointe Global provides focus groups so regular businesses can get some meaty market research.

Email Marketing 28

Email Marketing Examples Campaigns Work Management 28

Hubspot

OCTOBER 24, 2012

However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results. The repetitive use of keywords in content, where they unnaturally appear word after word. 3) They Don’t Focus on Content. 2) They Over-Optimize.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28