Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

FEBRUARY 2, 2017

You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.".

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

AUGUST 28, 2013

That spike at 10 probably represented a lot of branded keywords, since brand terms tend to get a really high clickthrough rate.). After the change, the curve looks like a hill, with the peak between 5 and 6 and frequency trailing off smoothly in either direction. Elisa is the content marketing manager at WordStream Inc.,

Adwords 28

Adwords Cost Per Click Paid Search Agency Ad Frequency 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. I want to become a stronger, more multifaceted content creator.". This resolution is especially relevant for 2013.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. And in some cases, the cause of drop-off had something to do with the frequency at which we were sending these emails. Step 2: HubSpot generates an RSS email of our latest content. Improve clickthrough rate.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

JANUARY 4, 2013

Rather than bombarding your entire list with a large number of blast emails, segment your contacts , and send emails with content that is relevant to each segment's specific interests and needs -- at a reasonable frequency. 4) Email Filters. Email filters are getting smarter and smarter. 6) Do Not Call Registry. 8) Online Radio.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

MARCH 19, 2020

A/B testing is a great way to test two different newsletter formats that promote the same content or two newsletters with slightly different design elements, such as different images or types of CTAs. Try testing longer forms of content vs. shorter offers, or one offer vs. a set of offers. You might be surprised at the results!

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

SEPTEMBER 12, 2016

To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. Craig Kanarick, one of the digital consultants hired to work on the campaign, remembers the team's goal was to make an ad that didn't feel like an ad, and actually offered valuable content to users.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Hubspot

MAY 1, 2013

As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates. If people are clicking through in our emails, it means we’ve provided content that''s interesting and relevant enough to make them want to learn more. Please take this survey so we can learn more about what content you like.”.

Clickthrough 28

Clickthrough Click Rate Response Rate Customer Surveys 28

Hubspot

APRIL 20, 2015

But that doesn't mean we can't glean some valuable insights on how post frequency affects clickthrough rate. This frequency discussion becomes all the more important when you look at the current state of competition on the News Feed. When your followers log in to Facebook, they're getting hit with a ton of content.

Facebook 28

Facebook Advertising Benchmark Clickthrough Click Rate 28

Hubspot

DECEMBER 5, 2012

Sure, some pull fresh content from blogs or other regularly updated assets, but most also don’t. A campaign that uses more resources on average to earn a single customer can benefit from tweaks to improve efficiency, perhaps by offering better/different content or adjusting its schedule. They were fresh and manually made-to-order.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

DECEMBER 26, 2012

Try testing longer forms of content vs. shorter offers, or one offer vs. a set of offers. For HubSpot, an offer called, Agency Kit: How to Create Effective Ebooks for your Clients may get a great response from marketing agency owners, but it'd probably get a terrible response from the nonprofit marketers interested in our content.

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

Hubspot

JANUARY 13, 2014

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. (And And trust me, there will be failures.). Buyer Persona.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

DECEMBER 17, 2013

If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Hubspot

MAY 22, 2014

By tinkering with your blog post frequency and keeping an eye on your key metrics (unique visits, leads generated, etc.), By tinkering with your blog post frequency and keeping an eye on your key metrics (unique visits, leads generated, etc.), So, you still need to actually create that content (i.e., Section 1: Calls-to-Action.

Lead Scoring 28

Lead Scoring Lead Ranking Clickthrough Ad Frequency 28

Hubspot

JULY 21, 2015

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Why Businesses Need a Content Marketing Strategy.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

SEPTEMBER 9, 2013

Unfortunately, your marketing content is no exception. Over time, what once was an accurate, fresh piece of content becomes, well. Luckily, just like it''s easy enough to change your address, go shopping for stylish new clothes, get a brand new haircut, or buy new music, it''s also pretty easy to update your content. Why Bother?

Lead Scoring 28

Lead Scoring Lead Ranking Content Hubspot 28

Hubspot

FEBRUARY 11, 2013

5) Make it difficult for people to share your content. Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. Make your content really vague.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28