Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content.

Social Media 166

Social Media Promotion Media Clickthrough 166

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Sprout Social

JANUARY 27, 2021

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). If you’re pushing out video content on a frequent basis, this report can let you know if any new videos are experiencing a spike in engagement. It shows the sites and YouTube features that viewers used to find your content.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Only B2B

FEBRUARY 4, 2020

When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. A similar study found emails with approximately 20 lines of text, or about 200 words, had the highest clickthrough rates. Do: Create Targeted and Personalized Content. Email Marketing Effectiveness. Do: Segment your list.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

Pearl Digital Marketing

JULY 7, 2019

I’m sure you’ve seen headlines like this before… Facebook ads are dead… Google ads are dead… SEO is dead… It’s obviously a strategy that some marketers use to get a higher clickthrough on their content, however, it’s worth asking the question… Is local SEO dead? The Verdict.

SEO 70

SEO Clickthrough Ideal Customer Profiles Statistics 70

6sense

JANUARY 3, 2022

And it can impact your bottom line: 93% of B2B professionals report that personalizing content on their website increased their company’s revenue. Highly curated and personalized content experiences at our website’s content hub, and then …. LinkedIn ad clickthrough rate improved by an astonishing.20%.

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve been told that great content is the key to differentiating your brand. B2B Content Promotion vs. Content Shock. There’s a sad truth that every content marketer has to realize sooner or later.

Paid Content 52

Paid Content Promotion B2B Content 52

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. There are many social networks you can advertise on, but here are four of the most common: Facebook. Twitter’s ad platform is not as advanced as Facebook.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Strategic-IC

DECEMBER 4, 2017

Before running a campaign, it’s important to invest time in identifying your personas; their challenges, motivations, demographic profiles, online habits, content preferences etc, as clearly as possible. Make sure you use these keywords in the titles and topics of your content and blog posts. Relevant, Quality Content.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Sharpspring

JUNE 3, 2022

As social platforms allegedly show relatively little of your content to your followers, it behooves you to have as many followers as possible. That’s especially true for B2B companies, where social content all too easily becomes “sales-y” if it does not overtly request engagement. The Problem with Follower Counts. That makes sense.

Top of Funnel 93

Top of Funnel Marketing Automation Services Digital Marketing Funnels Advertising Funnels 93

The Lead Agency

JUNE 22, 2020

A/B testing , otherwise referred to as ‘split testing’, is a method of comparing two versions of content against each other to determine which works better. Consistently provide interesting email content. In fact, targeting emails by persona increases clickthrough rates by 16% – Hubspot. Create gated content.

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

Hubspot

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. Benefits of PPC. Quality Score. Maximum Bid.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Outbrain

AUGUST 19, 2019

You can research, create and publish all the content you want, but all your hard work will be pointless if you don’t promote it successfully. That’s why you put at least as much energy into content promotion optimization. But that’s not always enough to deliver a clear and thorough evaluation of your content promotion efforts.

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Kelly advises to begin with cost. “We

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Convert

JANUARY 25, 2021

Other reasons for visiting your website may include: Information and research for your product or service Customer or technical support Reading or watching your content Signing up for your jobs list. Form submission Clickthrough Social media share. Subscriptions Articles read Clickthrough Comments Social media share.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

ConvertKit

OCTOBER 30, 2020

It's challenging to get other people to even notice you exist—let alone engage with your content—unless you promote it. With videos on YouTube varying from content like how to tie a tie to the latest Taylor Swift music video, YouTube has become a hub where people learn how to cook a new recipe or catch up with their favorite YouTube star.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Digilant

APRIL 13, 2021

When a brand needs to balance digital project management, content strategies, SEO, website development, and data applications—an expert’s help can make all the difference. Prominence across the web displays effectiveness in today’s most valuable locations of public outreach, like Facebook, Instagram, Twitter and LinkedIn.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Analytics Demand 52

Hubspot

SEPTEMBER 14, 2012

Just about three months ago, we learned about and reported on Facebook's tests of a new ad targeting tool called Facebook Exchange. And as of yesterday, Facebook announced that Facebook Exchange is officially out of beta. Facebook Exchange: A Recap. Facebook indicates it works with are over a dozen DSPs.).

Impressions 28

Impressions Paid Search Agency Facebook Ad Exchange 28

QuanticMind

DECEMBER 5, 2019

For airlines, hotels, restaurants and other businesses across the world, there are now better ways to serve customers as well as target them with relevant marketing messages online. They could be retargeted with a relevant marketing message promoting discounted tee times. . Embracing New Opportunities.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Unbounce

SEPTEMBER 24, 2018

Deep, nerdy, and useful, even if it's not 100% relevant to everyone, is so much better than kinda interesting to 100% of the audience. The only way to get more conversions without raising your bid is by increasing your Quality Score,” they explained, “Which includes expected clickthrough rate, ad relevance, and landing page experience.”.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

QuanticMind

FEBRUARY 19, 2020

All sorts of relevant keyword phrases can be targeted to engage audiences at different points across the customer journey. Creating more relevant content for your ads and keywords can also improve your Quality Score and Ad Rank. Personalizing your content can increase clicks and conversions considerably.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

SnapApp

FEBRUARY 26, 2015

Throughout all of the sessions, attendees learned how to improve their demand gen and marketing campaigns through engaging content. Create Conversations with Content. Our CEO, Seth Lieberman, spoke on the importance of listening and advised the audience on how to create conversations through their content. Content loading.

Clickthrough 48

Clickthrough Marketing Analytics Tools Conference Analysis 48

QuanticMind

MAY 11, 2018

The key to success with AdWords audience targeting is not targeting the most relevant keywords related to your business, but targeting based on intent. A service-based business may invest more in informational keywords to boost their content marketing strategy. AdWords audience targeting. Building your social media audience.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Hubspot

NOVEMBER 18, 2014

Select Facebook, LinkedIn, and Twitter. Users interact and consume content on each of these social media channels differently. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. 1) Engage fans with photos.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Hubspot

NOVEMBER 15, 2012

As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months.

Facebook 28

Facebook Generation Clickthrough Sample 28

Unbounce

JUNE 24, 2020

Product Recommendation and Content Curation. Much of these efforts are powered by sophisticated algorithms that let them match the right products and content with the right customer. By presenting customers with content they’re more likely to watch first, Netflix reduces churn. AI-Generated Content. AI-Augmented Chatbots.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Lead Liaison

JUNE 27, 2017

The best way to meet these leads with relevant and appropriate messaging is through lead scoring. Some rules might include: Email clickthrough. Facebook ad clicks. It is certainly obvious that not all of your new leads are a the same stage in the buying process. Some will need convincing to move over to the next level.

Lead Ranking 65

Lead Ranking Lead Scoring Sales Qualified Leads High Quality Lead 65

NuSpark Consulting

MAY 3, 2012

Well, change is normal; just ask Google and Facebook. By hovering over keyword status, you can now see Google’s rankings (below average, average, above average) for three key attributes: Expected clickthrough rate , ad relevance , and landing page experience. The Bad: The formula is still a mystery.

Adwords 100

Adwords Features Google Lead Scoring 100

Hubspot

JULY 8, 2020

You can use keywords relevant to your business here for a more targeted approach. What’s great about Twitter is that it’s made for 24/7 interactions and constant activity, whereas very frequent posting from brands on platforms such as Instagram and Facebook may feel disingenuous and spam-like. Schedule your content.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

SnapApp

SEPTEMBER 12, 2011

Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. Viral content distribution is a recursive loop, with three streps. ?Viral Viral lift begins with someone choosing to share your content with their social network.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . Email open and clickthrough rates. New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

QuanticMind

NOVEMBER 9, 2017

For your campaigns in SEM for B2B to be successful, you must show each visitor an ad that’s most relevant to where they are located in the conversion funnel. Also, if relevant to your own specific goals, you should also consider prominently featuring upsell/upgrade ads that send prospects to your paid conversion page as well.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Moz

NOVEMBER 20, 2018

Are you already pushing out posts to Facebook, Instagram, or Twitter? Just use the same, lightly edited, content on Google Posts. Feed that hyper-relevant, semantically rich content to Google. Relevance FTW. In other words, topically and locally relevant links continue to work particularly well.

Lead Scoring 56

Lead Scoring Lead Ranking Customer Surveys Click Rate 56

PureB2B

FEBRUARY 6, 2018

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. Create Quality Content More Frequently.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

APRIL 29, 2013

clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. The average clickthrough rate of display ads is 0.1%. We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1%

Stats 28

Stats Display Banner Ads Advertisements 28

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28