Hubspot

APRIL 23, 2018

Keep in mind quality content should appeal to the interests, needs, and problems of your buyer personas ; be interesting and well-written, provide valuable, thorough and detailed information about a particular topic; and leave the reader with next steps (such as calls-to-action, links to resources, etc.). Do I know what to do next?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

JANUARY 24, 2013

Keep in mind that quality content should appeal to the interests, needs, and problems of your buyer personas ; be interesting and well-written, provide valuable, thorough and detailed information about a particular topic; and leave the reader with next steps (such as calls-to-action, links to resources, etc.). Do I know what to do next?

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

MARCH 19, 2020

While I'm sure this strategy can end up getting you the most tested, optimized subject line that will ever reach an inbox, the impact of these tests are minimal compared to all the other things an email marketer could be testing. Persona: Identify your main business personas , and target your content to each one. Email Testing.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

ViewPoint

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. This could include email templates they could personalize, and articles and blog posts that will do nothing but benefit the customer.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Peer-to-peer 120

Hubspot

AUGUST 25, 2014

You might drink the inbound marketing Kool-Aid and get so excited to optimize every part of your marketing strategy that you get overwhelmed or burnt out. So instead of working on everything a little bit every day -- your blog, social media channels, website, and email strategy -- prioritize them. Which channel is performing the best?

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. Influencer and creator-generated content infuses a fresh perspective into your social strategy—with relatively minimal effort required on your end.

Social Media 130

Social Media Paid Content Campaigns Media 130

Hubspot

MAY 30, 2014

An ineffective marketer tries to brainstorm, write, and publish blog posts all in the same day, gets overwhelmed, and ends up neglecting her content marketing strategy altogether. Being organized about your content strategy can be as simple as maintaining an excel spreadsheet. You can download a monthly reporting template here.

Promotion 28

Promotion Planning Marketing Budget Buyer Personas 28