Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 99

Twitter Traffic Ad Building Tips 99

Webbiquity

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Create Custom URLs. Command Them To Click. PrettyLink.”

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

Webbiquity

DECEMBER 9, 2020

According to research, the top three search results on Google get 50% of all clicks. Just enter the URL of the website to get a detailed analysis. That means your page visibility will decrease, and fewer people will click on your link(s). Alternatively, you can use the Yoast plugin to set up canonical URLs.

SEO 272

SEO Traffic Tips SERP 272

The Point

OCTOBER 7, 2014

Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 103

Best Practices Deep Linking Enterprise Management Domain 103

Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Paid Search Agency Ideal Customer Profiles Keywords 111

Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Who is Sharing Your Content on Twitter Because almost all tweets are public, Twitter is the easiest platform to discover who is sharing your content. shortened URL.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

RebelMouse

NOVEMBER 8, 2022

Every page on your site has a specific URL, and each one is a chance to give important details about your content to Google’s crawler. URLs are one of the most important ranking factors for search, and they’re also critical to maintaining a healthy site structure and hierarchy. What Makes a “Good” URL? id=123456789.

SEO 90

SEO Google Optimization Twitter 90

Envy

FEBRUARY 21, 2022

All you need to do is copy the URL or the embed code into HubSpot, and it’ll appear directly in your dashboard. This is done by pressing the “Reports” tab, and then clicking “Dashboards”. Once you’ve chosen the right dashboard, all you need to do is press “Actions” on the top right, and click on “Add external content”.

Hubspot 116

Hubspot Features Press Marketing Report 116

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Twitter’s 140-character limit no longer applies to DMs.

Twitter 93

Twitter Comparison Ideal Customer Profiles Click Rate 93

Optinmonster

JUNE 16, 2022

Are you looking for a way to exclude a WordPress URL in Google Analytics? In this article, you’ll learn an easy way to exclude a WordPress URL in Google Analytics. Exclude a WordPress URL in Google Analytics (Step by Step). Exclude a WordPress URL in Google Analytics (Step by Step). The plugin offers three pricing plans.

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google eCommerce 81

Digital B2B Marketing

NOVEMBER 27, 2012

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. There is nothing social about this! Social advertisers.

Lead Generation 100

Lead Generation Twitter CPL Cost per Lead 100

Sprout Social

OCTOBER 12, 2016

To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers. The more data you can pull, the better.

Twitter 95

Twitter Effectiveness Demographics Stats 95

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Optinmonster

JULY 28, 2022

Link clicks. You can set up universal analytics and Google Analytics 4 with just a few clicks instead of hunting for the Google Analytics code and figuring out how to stick it in the header of your website template. Did they click a link embedded in a lead magnet? Some examples of conversions include: Newsletter signups.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

DAGMAR Marketing

JANUARY 5, 2022

UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account. The simplest way to create an effective UTM is to use Google’s free URL builder. Website URL: Copy and paste the URL you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Envy

FEBRUARY 6, 2022

Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? For example, metrics such as the click rate and click-through rate take into account all links in the email, not just the CTA alone. By including a CTA, you’re collecting data that’s specific to that CTA.

Hubspot 118

Hubspot Features Click Rate Analysis 118

Conductor

OCTOBER 11, 2022

Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing. Reviews: Populate underneath website URLs to draw users’ attention and increase trust. Securing the top spot can lead to a 34.2%

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

seo.co

FEBRUARY 1, 2023

Set up other important social profiles Facebook, Twitter and LinkedIn are obviously important for local SEO, but if your business is more visual, you may want to set up a profile on Pinterest; if there is a local directory website that lists all of the local tire places, your business should be on there as well.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Envy

MAY 16, 2022

Here's a 5 step method: Navigate to the page that you are admin of and click edit page: Click Lead Gen Form on the left hand bar: Choose your call to action (CTA). You can check if any leads have been submitted over on your LinkedIn page on the left-hand bar: From there you will be able to click in and view the lead.

Organic Leads 118

Organic Leads Lead Generation Linkedin Organization 118

SmartBug Media

JULY 30, 2021

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? This can include video views, button clicks, form completions, or even viewing a certain URL on your website. Utilize Tracking URLs in Your Marketing Campaigns. So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

RebelMouse

APRIL 10, 2023

In a Twitter thread , Mueller said Google does try to “learn” useful URL patterns for sites. Ultimately, pagination usually creates separate URLs, so yes, that's something I'd see within the scope of "crawl budget" (especially for really large sites)." Why Is URL Structure Such a Big Deal?

Budget Programs 52

Budget Programs SEO Lead Scoring Lead Ranking 52

SmarkLabs

JANUARY 6, 2023

UTM codes (Urchin Tracking Module codes) are small snippets of code that you can add to a URL to track the source, medium, and campaign name of the traffic that is driven to your website. To create a UTM code, you’ll need to add a query string to the end of a URL. One way to do this is by using UTM codes. How UTM Codes Work.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

Contently

AUGUST 2, 2021

After you enter the Google Analytics code into your website’s HTML, the service will measure certain goals for you, including which pages a visitor clicks on, how long they stay, and the actions they take. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Conductor

JANUARY 24, 2020

If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Let’s say that this move kills CTR for URLs in the featured snippet box. Will more sites implement snippet-control markup to tell Google not to include that URL as a snippet?

Features 111

Features SEO CTR SERP 111

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 56

Twitter Promotion Tips Television marketing 56

Optinmonster

JUNE 1, 2022

With IndexNow, since search engines will be updated instantly, it allows them to prioritize crawling for these updated URLs and thereby limiting organic crawling to discover new content. Click on the manage button link that is available in the IndexNow description. Now, you can click on the IndexNow box.

Lead Scoring 81

Lead Scoring Lead Ranking API Content 81

BuzzSumo

FEBRUARY 24, 2021

This Friday, 20 th November 2015, Twitter will be retiring the share count figure on their buttons along with the associated API used to retrieve it. This means after Friday it will not be easy to see the number of times an article has been shared on Twitter. or “how can I see how many people shared my post on Twitter?”.

Ad Frequency 101

Ad Frequency API Twitter Domain 101

Sprout Social

MARCH 16, 2022

Click-through rate. Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Click to play vs. Autoplay metrics. Card clicks. Email link clicks. Get Directions Clicks.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

EveryoneSocial

MARCH 23, 2023

As always, mentioning users on Twitter and Facebook is also available when sharing out from EveryoneSocial.) We decided to trade a little conspicuity for a little elegance by getting rid of any graphical borders, but simply click on the top-bar “Search” whitespace and you’ll be prompted to type your query.

Tagging 52

Tagging Linkedin Press Profiling 52

SmartBug Media

MARCH 4, 2020

UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. This might be Facebook, Twitter, LinkedIn, or Reddit. The best place to start is HubSpot’s tracking URL builder.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Unbounce

AUGUST 4, 2020

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. Search engines and social media platforms use this metric to decide which ads to show and how much to charge an advertiser for each click or impression.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Sprout Social

JULY 26, 2021

Within the last few years, Twitter increased Tweet character counts from 140 to 280 characters. Unlike with other social platforms, longer posts tend to perform better on Twitter, according to reports from Sotrender and the Chicago Tribune. Twitter maximum character limits. Twitter handle – 15 characters.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Optinmonster

MARCH 23, 2020

For example, you could show your coupon only to shoppers in a specific location with geotargeting or to visitors who clicked on a specific ad. To get started, log in to your OptinMonster dashboard and click Create Campaign : Choose a campaign type. Click on the headline to bring up the element editing tools on the left.

Promotion 114

Promotion Rules Template Custom Publishing 114

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Oktopost

NOVEMBER 30, 2023

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Source: SparkToro So let’s say you post a blog on X (formerly Twitter) which is shared by one of your X followers to a colleague of his on WhatsApp.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Optinmonster

JULY 5, 2022

But with IndexNow, search engines instantly get to know that a URL and its content have been updated, so they can reflect these changes in their search results. It also means that search engines can now prioritize crawling for these updated URLs while limiting organic crawling to discover new content. That’s it!

SEO 80

SEO API SERP Paid Search Agency 80