Martech

APRIL 18, 2022

Good morning, Marketers, and there’s a threat to social as a marketing channel. No, the threat isn’t imminent and may not be fatal, but social media in the U.S. By the time this newsletter drops into your inbox he may have changed his mind three more times about his intentions toward Twitter. Taking Twitter private at $54.20

Twitter 94

Twitter Banner Ads Banners Click Rate 94

Sprout Social

AUGUST 18, 2022

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025. This guide will cover: Twitter ecommerce features you need to know.

eCommerce 112

eCommerce Twitter Ideal Customer Profiles Broadcasting 112

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Paid Content 129

Paid Content Twitter Trends Mobile Advertising 129

Sprout Social

JUNE 23, 2020

Dealing with a hacked Twitter account can be frustrating. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. How do I know if my Twitter was hacked?”.

Twitter 145

Twitter Dwell Lock-In Privacy 145

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content.

Twitter 167

Twitter Banner Ads Banners Click Rate 167

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Search Engine Journal

SEPTEMBER 13, 2022

Twitter has added a Whatsapp share button for its users in India, the social media platform unveiled via tweet from its account dedicated to the country. While it appears to be one-click sharing to WhatsApp groups and contacts, it is in fact just an aesthetic change. […].

Twitter 76

Twitter Social Media Contacts Features 76

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Sprout Social. Union Metrics.

Twitter 104

Twitter Analytics Work Management Marketing Management 104

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

ClearVoice

AUGUST 9, 2021

As a freelancer or client manager, you have clear intentions for your social media presence. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. Have you ever wondered, “who started using hashtags for social media?”

Case Studies 105

Case Studies Case Study Twitter Studies 105

Buffer

APRIL 7, 2022

Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. Cluttered emails get me to click off, and many newsletter readers can probably relate.

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Hubspot

MAY 7, 2021

Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. Now, as Clubhouse's user base continues to grow , and marketers begin to experiment there, many brands with solid Twitter followings are also beginning to pay more attention to the brand possibilities of Spaces.

Twitter 101

Twitter Planning Marketing & Strategy Social Media 101

Litmus

FEBRUARY 26, 2021

Social media background photos—a.k.a. They sit behind your profile picture on Twitter, LinkedIn, and Facebook and serve as prime real estate for you to show personality. We made social media background photos just for the email community, as part of this month of Subscriber Love. your own personal billboard. Like what you see?

Twitter 91

Twitter Linkedin Facebook Banners 91

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content.

Twitter 113

Twitter Banner Ads Banners Click Rate 113

Convince & Convert

APRIL 3, 2013

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality , currently being debated by the United States Supreme Court. Social Media’s Weak Ties.

Viral Marketing 127

Viral Marketing Curation Social Media Paid Search Agency 127

Biznology

AUGUST 1, 2017

I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. Yes, that’s on me, but it should actually be on Twitter, too. ” That makes me so sad.

Validation 163

Validation Twitter Tools Facebook 163

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 80

Landing Pages Twitter Optimization Template 80

Scoop.it

OCTOBER 1, 2020

Today, having an online social presence is no longer optional. The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic. It is a tool that can help you keep up with social trends.

Curation 98

Curation Twitter Content Eye-Tracking 98

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them.

Social Media 359

Social Media Advertising Channels Media Business 359

Valasys

JANUARY 5, 2024

Social media platforms like Twitter have become prevalent and essential for communication and marketing in the digital age. With its 280-character tweets, Twitter provides a unique platform for individuals and businesses to establish a robust online presence.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

KoMarketing Associates

SEPTEMBER 12, 2016

This week, we’re happy to welcome a guest post from Socedo’s Teena Thach, social media and marketing specialist. You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. Let’s take a look at using Twitter for B2B marketing leads: 1.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. Hashtags are now commonplace in the social media landscape.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. One of its best features is the ability to find current trending topics from social media. Twitter Twitter offers a Trends section on its app and website. Image Source 3. Image Source 8.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 100

Twitter Traffic Ad Building Tips 100

Optinmonster

APRIL 20, 2021

A Twitter feed is the best way to accomplish that because it automatically fetches your tweets and displays them across your site. This keeps visitors engaged for longer and gets more visibility for your Twitter channel. Why Add a Twitter Feed To Your Website? Plus, adding a Twitter feed to your site has so many benefits.

Twitter 59

Twitter Display Social Media Custom Publishing 59

Marketing Insider Group

SEPTEMBER 29, 2016

And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. If a tweet is posted and nobody clicks, […]. The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group.

Twitter 100

Twitter Social Media Spending Social Marketing 100

Webbiquity

FEBRUARY 6, 2024

Images are well known for their ability to grab attention and clicks across the board. Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. An older eye-tracking study also confirms the impact of images on click-through.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Paid Search Agency Ideal Customer Profiles Keywords 111

Hubspot

MARCH 2, 2018

Or you’re hosting a “2018 web design” webinar and want to compile a list of experts using Twitter. Or maybe you just want to see Twitter conversations between @garyvee and @bcuban from 2016. There’s no denying that Twitter is a great social media tool. How do you use Twitter Advanced Search?

Twitter 76

Twitter Hubspot Intent Webinar Metrics 76

Convince & Convert

JUNE 5, 2013

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new, direct response program.Twitter has displayed “cards” for quite some time. Easy Email Subscription via Twitter. LowesFixInSix #Vine vine.co/v/bYwJZ7JrrEK.

Lead Generation 138

Lead Generation Twitter Email Marketing Generation 138

ClearVoice

AUGUST 12, 2021

If you’re reading this, chances are very good that you’ve also been using social media for many years. You’ve also probably been hearing about audio spaces like Clubhouse and Twitter Spaces, the new kids on the block. Since then, other social networks have followed suit to set up their own audio spaces.

Twitter 52

Twitter Phishing Social Media Advertising Mediums 52

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Twitter’s 140-character limit no longer applies to DMs.

Twitter 95

Twitter Comparison Ideal Customer Profiles Click Rate 95

Convince & Convert

DECEMBER 4, 2015

With all the buzz surrounding word-of-mouth marketing and social selling, it’s easy to forget about the more traditional method of consumer outreach: paid advertising. More specifically, I’m talking about Twitter advertisements. But when you invest in Twitter ads, are you really getting the most bang for your buck?

Twitter 96

Twitter Paid Search Agency Ads Word of Mouth 96