The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off. Measuring CPC is as easy as pie.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Webbiquity

FEBRUARY 6, 2024

Images are well known for their ability to grab attention and clicks across the board. Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. An older eye-tracking study also confirms the impact of images on click-through.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Ease, consistency, limiting clicks and scrolling, and intuitive labeling are a few basic structural tenets you need to address. Once they do, your company has the information it needs to make contact.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Act-On

NOVEMBER 7, 2023

Do you even repost your content on social media? According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. tl;dr: You need to repost your content on social media. Many other social media management or marketing automation tools also offer re-sharing features, too.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Marketing Insider Group

MARCH 11, 2024

Leveraging SEO through optimized titles, descriptions, transcripts, and social sharing is key to increasing the visibility and effectiveness of video content. Click-Through Rate (CTR): If your video includes a call-to-action (CTA), this is your gold mine. It should be compelling enough to entice viewers to click.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Litmus

APRIL 17, 2024

Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. Drive engagement and clicks by creating a fun, mysterious way to share special updates like a free gift with purchase or an upcoming product launch.

Click Rate 91

Click Rate Display Email Campaigns Validation 91

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This solution is the most affordable since it has a cost-per-click price model, with a $10 daily minimum. Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Click here to schedule a call with one of our team members. Preparation is key.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. The problem is that you aren’t getting the clicks that your content deserves, which means you’re also missing out on opportunities to convert leads.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

DECEMBER 19, 2022

Emotional headlines heighten your chances of social media shares and ultimately drive more traffic to your content. Headlines with both positive and negative power words urge readers to click on and engage with your post. In fact, SEO is known to drive 1,000%+ more traffic than organic social media. Image source: CoSchedule.

Copywriting 270

Copywriting Click Rate Urgency Marketing Lead Scoring 270

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

AUGUST 1, 2023

Pay-per-Click (PPC) Advertising Although paid search or display ad clicks have no impact on organic search engine rankings, they can increase the site’s online presence , drive additional traffic, and broaden market awareness. Share relevant and compelling content, and interact with social media users who engage with the posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

JANUARY 29, 2024

ChatGPT can be your brainstorming partner, helping you generate titles that are both click-worthy and SEO-friendly. “ChatGPT, I need some creative blog post title ideas for articles focusing on leveraging social media for B2B marketing.” What would make them click? Think about your target audience.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts? Engagements – A tally of clicks, saves and comments.

Social Media 359

Social Media Advertising Channels Media Business 359

Go Beyond SEO

APRIL 23, 2024

Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. Pay-Per-Click (PPC) Advertising PPC advertising allows you to target specific keywords and display ads on search engine result pages. Stay updated with the latest industry trends and adapt your strategies accordingly.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. Consistency Consistency is key when it comes to social media algorithms. Time management Time batching is a common time management tactic that is possible when you start scheduling your social media content ahead of time.

Facebook 121

Facebook Social Media Profiling Urgency Marketing 121

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Adobe Experience Cloud Blog

DECEMBER 6, 2012

How does that relate to online advertising through social media ? At AdRoll, we are excited about the marketing opportunities social networks are beginning to provide to advertisers, and we think there’s more great innovation to come. What should we be focusing on when it comes to online ad conversion?

Impressions 48

Impressions Lead Ranking Paid Search Agency Ad Exchange 48

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app.

Merchandising 113

Merchandising Marketing Analytics Tools Conversion Lead Ranking 113

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 99

Keywords Template Analysis Barriers 99

Martech

MARCH 18, 2024

Tracking marketing campaigns: Google Analytics allows you to set up campaign tracking, enabling you to measure the effectiveness of different marketing channels, such as social media, email, or paid ads. This data helps identify popular pages, user engagement, and areas for improvement.

Budget Programs 111

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 111

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. And yet, 79% of redditors agreed that “once I find a brand I like, I stay loyal to that brand,” also tops among social media users.¹ How can this be true?

Research 145

Research Loyalty Case Studies Communities 145

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Top Rank Marketing

NOVEMBER 15, 2023

Paul Dobson “Incorporating influencers throughout the customer journey fosters familiarity and strengthens vendor-influencer relationships, benefiting both parties.” — Paul Dobson @svengelsk Click To Tweet Ursula Ringham Head of Global Influencer Marketing SAP @UrsulaRingham Authentic engagement will be key in 2024 and beyond.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Optinmonster

MARCH 21, 2024

Additionally, companies can gather feedback by monitoring reviews on 3rd-party sites, as well as posts and comments on social media. That’s because social proof is one of the best ways to convince shoppers to give your product or service a try. Once they’ve clicked the button, they see your feedback form to fill out.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Stevens & Tate

FEBRUARY 29, 2024

If you’ve missed any of these commercials and are interested in watching them, click here. Click here to learn about 2024’s website colors to enhance your website! Attendees will gain actionable insights and practical tips to enhance their social media presence, drive engagement, and increase leads. Read more here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Litmus

JANUARY 29, 2024

Increased click-through rates (CTR) Depending on the content of your email, adding personalized, dynamic elements to your emails can see higher click-throughs. For example, if you integrate a live poll into your emails, you’ll encourage more clicks (like email marketer Laura Jean saw with her campaigns: a CTR improvement by 53% !).

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Spiralytics

SEPTEMBER 11, 2023

Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. Facebook is one of the world’s most popular social media platforms, and the Philippines is no exception. per click, but it may vary.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Dig deeper: The zero-sum game of social media: When going viral spells disaster Impact. Why we care.

Cost 107

Cost Advertisements Advertising Automation 107