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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Click here for the results. Click here for a look. What about the blogosphere?

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My online influencer research and engagement process

Biznology

Unlike GroupHigh that makes one painfully click on little stars in order to select blogs for campaign lists, Inkybee allows me to pop in keyword terms and then go to sleep. So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site.

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How to Calculate Social Marketing ROI

Paul Gillin

Our impression-to-visit ratio (as measured by click-through rates) doubled this year versus last year.” According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” That’s an impressive result, but it isn’t a return.

ROI 50
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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. Here are some highlights from this excellent report: 1.