click Personalization Related Topics 
KoMarketing Associates
JUNE 8, 2022
Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. Furthermore, the average click-through rate is now up 4.4% Most marketers (44%) claimed that they have seen click-through rates rise as well. from last year.
Webbiquity
SEPTEMBER 28, 2022
But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.
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Litmus
JANUARY 29, 2024
Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. By offering personalized inbox experiences that surpass the standard.
Webbiquity
APRIL 22, 2021
Personalizing your marketing strategies can widen and engage your audience more successfully. Personalization in marketing is the key to success in many circumstances, as delivering personalized marketing content to your audience addresses their needs while setting your brand apart. Final thoughts.
Go Beyond SEO
APRIL 14, 2022
Vague or off-beat titles may be fun to write–and you may even call yourself clever for writing them–but those titles do not get clicked on. If you want a click-worthy headline, make it clear and easy to read in under two seconds, preferably 70 characters or less–unlike the above example. To one singular person. Not to people.
The Point
OCTOBER 1, 2021
Should you allow prospects to enter a personal email address when they fill out lead gen forms? Historically, the attitude towards personal emails in B2B marketing has been that they betray a lower level of intent. Historically, the attitude towards personal emails in B2B marketing has been that they betray a lower level of intent.
SmartBug Media
JUNE 26, 2023
These seven tips will help you design low-friction, high-impact emails to increase your click-throughs. Make it personal. Personalized emails tend to have higher open and click-through rates than generic emails. Be brand-consistent but not restricted. Don’t fall into the trap of being too simple or too rigid.
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