Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

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Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. One of the top examples of 2019 was a YouTube video of famous, Argentine football player Lionel Andrés Messi attempting the trending bottle flip challenge.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

SmartBug Media

FEBRUARY 10, 2020

By the time they are ready, they’ve seen your website, your competitors’ websites, attended a webinar, watched a YouTube video , been on all the review and social media sites, and downloaded applicable thought leadership content. In fact, according to Marketo , 25 percent of all leads will never buy your product or service.

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube. This tool is also free.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Some, hoping to spur product sales, use performance video content to encourage click-throughs from social sites. Pew Research Center data shows at least 7 in 10 of them use YouTube, Facebook, Snapchat, and Instagram. Avoid these common mistakes associated with planning, testing, and tweaking branded videos: 1. Failing to test.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Adobe Experience Cloud Blog

APRIL 19, 2019

Instead of saying “Buy tickets,” use clear and specific language: “Swipe up to RSVP” or “Click the link in our Facebook event.” YouTube: As the second-largest search engine, upload your videos here to build your audience without much additional effort. Use size to strategize your Facebook spend.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Convince & Convert

APRIL 6, 2013

million YouTube views in 18 months. Just go to [link] and join the community with one click. Right after that session, I’m off to San Francisco to talk Youtility at the Marketo User Summit, then a red eye home. Youtility marketo nestivity social media marketing world useful content youtility youtility book'

Paid Search Agency 122

Paid Search Agency Companies Marketo Social Media 122

Adobe Experience Cloud Blog

JANUARY 25, 2018

First of all, Google owns YouTube so it’s in their own interest to promote video content. When writing a blog post, for instance, go to YouTube, find a video that accurately describes your topic, and embed it in the blog post you’re writing. And, naturally, even fewer people click on page two, three, four, or five.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Vidyard

MARCH 23, 2021

Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. It’s only through tracking views, attention spans, click-through rates (CTR), and more that we can identify which videos work, and whether they help to generate leads, crack key accounts, add pipeline, retain customers, or realize revenue.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

SalesIntel

NOVEMBER 17, 2022

You can automate email marketing by managing email creation and sending list segmentation, and lead generation forms with an Email Service Provider (ESP) like Mailchimp or more advanced solutions like Hubspot, Marketo, or Pardot. However, you need to be careful about whether to use YouTube or a private video hosting platform.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. We saw the highest click-through and engagement rates of any campaign we’ve run in recent years.  “The results have been amazing. Now that’s what we call ‘visionary’ for the education market!

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

APRIL 20, 2018

A/B testing delivers the best batch or triggered emails to each contact to help drive click-thrus and engagement. Retargeting uses all of the data you collect on your audience to create more personalized, targeted ads on every popular ad platform, including Google, Facebook, and YouTube. Tell me about it in the comments.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Zach King is a filmmaker, Viner, and YouTuber. Click here! Missed the countdown? Want more details? trzQcRei6l. —

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Consulting 0

ClearVoice

NOVEMBER 2, 2018

contentmarketing #marketing Click To Tweet. Sponsor: Marketo. If you are a Marketo user, this conference is incredibly suitable for you, as it offers breakout sessions on how to optimize the use of Marketo’s tools and functionalities. Has your marketing team made plans yet? MarketingProfs B2B Forum. Cost: TBA.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

JANUARY 15, 2020

It gathered over 2 million views on YouTube, and many of the comments were in the same tone – “I want to buy from this small business after seeing this ad.” . Simply click on page info and check their ad library. . Digital marketing is more affordable than traditional marketing. Do they have regularly updated blog on their site?

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. ” Okay, perhaps they don’t use those exact words.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

ClearVoice

DECEMBER 12, 2019

Click To Tweet. A few of the top webinar sources for marketers include: Marketo. However, just in case they tell you “no” the next time you ask to attend a conference, consider these alternatives instead. Cheap (and free!) alternatives to content marketing conferences: Websites and blogs. Content Marketing Institute.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

ConvertKit

JANUARY 15, 2021

Chapter #3: Engagement and click rates. How long should your subject lines be to maximize open and click rates? Well, Marketo decided to find out. They analyzed more than 200 million emails, looking at how the number of words in a subject line affected open and click rates. Marketo 2018 ). Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Okay, perhaps they don’t use those exact words.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Adobe Experience Cloud Blog

JANUARY 4, 2019

Skip YouTube. All it takes is a right click on the image or text. The post 7 Social Media Tips for Small Business Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Bonus Tip: Be ruthless in getting rid of some of your accounts and prioritize your social media marketing capabilities.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Vidyard

FEBRUARY 4, 2014

You may already use this method, but it’s not always ideal as it can involve long page load times, more clicks, and the landing page is open to sharing and won’t be private. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations. It’s win-win. Our findings?

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

BOP Design

JANUARY 3, 2018

Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) Are subscribers opening and clicking on your content? Are they watching videos on your YouTube channel? and social media channels. Are they liking or sharing your social media posts?

Marketing Strategy 50

Marketing Strategy Marketing & Strategy Tips Marketing Analytics Tools 50

Adobe Experience Cloud Blog

FEBRUARY 13, 2014

To watch this video on YouTube, click here. To watch this video on YouTube, click here. Marketo is pleased to feature Youtility on our Sales and M arketing Book Club for the month of February. Of course, the video doubles as an ad for the cafe’s food. The Billboard That Makes Drinking Water.

Examples 48

Examples Paid Search Agency CAN-SPAM Marketo 48

SpotMe Blog

SEPTEMBER 15, 2022

Your default choice if you want to repurpose your event recording after your event may be YouTube. But do you have a YouTube channel? Some event platforms have a content hub feature that allows you to turn your live event recording into an on-demand video in just a few clicks. . Does it make sense for your business?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. These optimization techniques can help you achieve higher click-through rates, generate more leads, and nurture leads more effectively.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

NOVEMBER 11, 2016

Results: Nearly 30% of all individuals who opened the email clicked through to watch the video. That marked a 10X increase in click-through rates compared to their average marketing campaign. Its YouTube channel features nearly 1,000 videos, and the top 15 each have more than 50,000 views. Finalists: Cisco, Marketo.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ? We saw the highest click-through and engagement rates of any campaign we’ve run in recent years. The results have been amazing. Now that’s what we call ‘visionary’ for the education market!

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Adobe Experience Cloud Blog

MAY 14, 2015

million YouTube views in its first two days. After posting his video, which features rapid time-lapse shots of his hands folding papers, clicking pens, dialing a phone, and filling out spreadsheets, all to the upbeat sounds of OVERWERK’s song Daybreak, the Reddit community raged with intrigue. Let us know in the comments below.

Video Marketing 48

Video Marketing Thought Leadership Urgency Marketing Marketo 48

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. Live webinar call to action (CTA) click-through rate. Key Metric to Track.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Marketing Insider Group

FEBRUARY 5, 2024

Worldometers) 21% of search engine users click on more than one result. Google) Over 25% of users click on the first Google search result. of all clicks. (Up Statistica) Image Source: Statistica The top organic search result is 10 times more likely to receive a click compared to the 10th result. of global web traffic.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Vidyard

FEBRUARY 22, 2016

Cetera Financial Group saw a 600-percent increase in email click-through rates. Lenovo boosted click-through rates by 4.5 In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. Tradeshift increased page views by 231 percent.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

TrustRadius Marketing

APRIL 1, 2021

3) On a category page–let’s use Help Desk Software again for this example–you can get to the comparison tool by clicking the link under the product description in the list of all Help Desk Products. Step 1: Search for a product name and click on the listing (for example, “ Marketo ”). Check out the playlist below!

Software 59

Software Product Comparison Click Rate 59

Anyword

SEPTEMBER 29, 2021

AI writing software creates headlines, product descriptions, and even entire blogs with just a few clicks. To assist with optimization, Optimizely allows testing methods including multi-page, server-side, A/B, and multivariate, while user analysis triggers include clicks, visitor actions, and page views. Email Marketing.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52