Industrial Marketing Today

MARCH 29, 2021

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. Read more The post, %Using CAD and BIM Files in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Please click on the headline to read the full article.

Content Marketing 184

Content Marketing Content Marketing Marketing Websites 184

Industrial Marketing Today

AUGUST 20, 2021

Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. You may want to read my earlier post on the industrial customer journey. The industrial. This is only a content summary.

Sales Cycle 180

Sales Cycle Course Marketing & Strategy Marketing 180

Industrial Marketing Today

AUGUST 19, 2020

Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Read more The post, %Industrial Marketing—You Want Coaching With That? This is only a content summary.

Marketing & Strategy 182

Marketing & Strategy Marketing Marketing Strategy Marketing Websites 182

Industrial Marketing Today

JUNE 15, 2021

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Please click on the headline to read the full article.

FAQ 140

FAQ Content Marketing Content Validation 140

Industrial Marketing Today

MARCH 22, 2022

Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version. Obviously, you can’t gate all your.

Content Marketing 172

Content Marketing Content Generation Marketing 172

Industrial Marketing Today

JANUARY 14, 2022

Manufacturing content marketers can really help reduce the stress on engineers. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how.

Content Marketing 142

Content Marketing Content Marketing Resources 142

Industrial Marketing Today

NOVEMBER 17, 2021

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). The timing couldn’t be any better, since many of my manufacturing and engineering clients are putting together their industrial marketing plans and budgets for 2022.

Planning 149

Planning Content Marketing Advertising Benchmark Content 149

Industrial Marketing Today

MARCH 3, 2021

Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Please click on the headline to read the full article.

Email Marketing 160

Email Marketing Social Media Marketing Social Marketing 160

Industrial Marketing Today

AUGUST 4, 2020

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Some of these may. This is only a content summary.

Content Marketing 144

Content Marketing Content Marketing Research 144

Industrial Marketing Today

NOVEMBER 11, 2020

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” Read more The post, %Manufacturing Marketing in the Age of Industry 4.0% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Search Marketing 140

Search Marketing Marketing Google Research 140

Industrial Marketing Today

JANUARY 11, 2021

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Read more The post, %Content Marketing for Manufacturers is filling the Trade Show Void% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Trade Show 139

Trade Show Content Marketing Content Course 139

Industrial Marketing Today

JUNE 15, 2020

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Read more The post, %Why Industrial Marketing Plans and Strategy Must Go Together% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Planning 150

Planning Marketing Plans Marketing Strategy Marketing & Strategy 150

Industrial Marketing Today

JUNE 22, 2020

Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Please click on the headline to read the full article.

Marketing Strategy 155

Marketing Strategy Marketing & Strategy Marketing Marketing Websites 155

Industrial Marketing Today

FEBRUARY 5, 2020

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. Please click on the headline to read the full article. Source: Manufacturing.

Content 134

Content Marketing Activities Content Marketing 134

Industrial Marketing Today

MAY 8, 2020

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Read more The post, %Adapting Your Industrial Content Marketing Strategy for COVID-19% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Marketing & Strategy 136

Marketing & Strategy Marketing Strategy Content Marketing Content 136

Industrial Marketing Today

DECEMBER 4, 2019

The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news.

Email Marketing 93

Email Marketing Marketing Research Marketing Websites 93

Industrial Marketing Today

SEPTEMBER 26, 2019

Industrial marketing budgeting and planning activities pick up at this time of the year. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. Please click on the headline to read the full article. As they say, “?Tis Tis the Season.”

Marketing Budget Creation 102

Marketing Budget Creation Planning Marketing Activities 102

Industrial Marketing Today

OCTOBER 22, 2019

Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019. This is only a content summary.

Marketing 86

Marketing Marketing Websites Content Marketing Content 86

Industrial Marketing Today

FEBRUARY 17, 2020

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines.

Content Marketing 104

Content Marketing Content Lead Scoring Lead Ranking 104

Industrial Marketing Today

OCTOBER 7, 2019

Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. Please click on the headline to read the full article. This is only a content summary.

Content Marketing 103

Content Marketing Content Differentiation Pricing 103

Industrial Marketing Today

JANUARY 11, 2019

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing. Please click on the headline to read the full article.

Buyer Personas 132

Buyer Personas Marketing & Strategy Marketing Report B2B Marketing 132

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Please click on the headline to read the full article.

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

Industrial Marketing Today

JULY 18, 2019

Conversations about inbound marketing for manufacturers invariably leads to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve published several articles on inbound and industrial content marketing in the past. This is only a content summary.

Inbound Marketing 89

Inbound Marketing Education Marketing Marketing Prospects 89

Industrial Marketing Today

MAY 22, 2019

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities. Please click on the headline to read the full article.

Content Marketing 93

Content Marketing Content Paid Search Agency Marketing 93

Industrial Marketing Today

SEPTEMBER 20, 2019

Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. This is only a content summary.

Marketing Websites 94

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 94

Industrial Marketing Today

JANUARY 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

ROI 113

ROI Content Marketing Content Paid Search Agency 113

Industrial Marketing Today

APRIL 22, 2019

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media. Please click on the headline to read the full article.

Email Marketing 93

Email Marketing Thought Leadership Marketing & Strategy Social Media 93

Industrial Marketing Today

NOVEMBER 19, 2018

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Content Marketing 95

Content Marketing Content Advertising Benchmark Marketing 95

Industrial Marketing Today

JULY 20, 2021

Landing pages are where your visitors first land from a marketing campaign or a social. Read more The post, %Landing Pages for Industrial Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Please click on the headline to read the full article. This is only a content summary.

Landing Pages 179

Landing Pages Lead Generation Generation Leads 179

Industrial Marketing Today

OCTOBER 25, 2018

Another major concern is that it is too time consuming to create fresh and relevant […] The post Industrial Blogging – An Underutilized Content Marketing Tactic by Achinta Mitra appeared first on Industrial Marketing Today. Please click on the headline to read the full article. This is only a content summary.

Tactics 92

Tactics Content Marketing Content Marketing 92

Industrial Marketing Today

JUNE 16, 2022

Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. They come in all shapes and sizes, but they have one thing in common–generate more leads by targeting industrial buyers in North America. Industrial website goals and usage. This is only a content summary.

Marketing Websites 154

Marketing Websites Conversion Generation Leads 154

Industrial Marketing Today

NOVEMBER 14, 2019

The original post %The State of Manufacturing Content Marketing 2020% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Manufacturing content marketing has come a long way since it is early years. Please click on the headline to read the full article. This is only a content summary.

Content Marketing 68

Content Marketing Content Advertising Benchmark Customer Surveys 68

Industrial Marketing Today

OCTOBER 20, 2021

Industrial blogging is an important and integral part of manufacturing content marketing. Please click on the headline to read the full article. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. The problem is not. This is only a content summary.

Resources 163

Resources Marketing Websites Paid Search Agency Content Marketing 163

Industrial Marketing Today

NOVEMBER 30, 2018

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Hubspot 60

Hubspot Marketing Automation Automation Paid Search Agency 60

Industrial Marketing Today

SEPTEMBER 13, 2018

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. Please click on the headline to read the full article.

Email Marketing 77

Email Marketing Content Marketing Content Paid Search Agency 77

Industrial Marketing Today

NOVEMBER 8, 2016

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing. Please click on the headline to read the full article. This is only a content summary.

Sales Cycle 123

Sales Cycle Email Marketing Social Media Marketing 123

Industrial Marketing Today

AUGUST 14, 2018

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. Those are some major challenges in industrial content marketing […] The post Industrial Content Marketing that Engages Engineers by Achinta Mitra appeared first on Industrial Marketing Today.

Content Marketing 67

Content Marketing Content Trust Marketing Marketing 67