click Lock-In Related Topics 
WebMarketCentral
AUGUST 6, 2008
The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." Let's put Harry over the top!
WebMarketCentral
JULY 30, 2009
Much has been written about the weaknesses of last click attribution. Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening. Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. Simple, right? Balderdash.
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