Industrial Marketing Today

AUGUST 3, 2010

For example, you can track how many times site visitors clicked on the play button for a video on a particular page. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. It is measured by using Event Tracking in Google Analytics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MARCH 11, 2013

Please click on the headline to read the full article. Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Social Media 60

Social Media Media Marketing Report Social Marketing 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Click here to read 101 Tips from 50 Small Business Bloggers. As a result, it becomes increasingly difficult to stay on top of things. This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. Even the simple action of clicking on “Next” to move from one slide to the next will increase engagement and retention. See rule #4 for other ideas on creating interaction.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Provide multiple ways to access relevant information with minimal clicks. The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Gobbledygook - click for larger view If you haven’t read the original report, download the revised version from ChangeThis The Gobbledygook Manifesto by David Meerman Scott. He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. Let me end this post with a humorous video that I found on YouTube.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

AUGUST 10, 2010

The first thing to do is to turn it on by clicking on the Enabled button to the right of Plugin Status. It is called All in One SEO Pack (AIOSEO) and you can download it from here for free. After you have installed it, log into your admin panel, go to Settings > All in One SEO (See screen shot).

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 26, 2010

More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media. Cold calling is replaced by useful content and tools that help people find them and contact them for more information.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

OCTOBER 21, 2010

This was way ahead of quantity of leads and number of click-throughs to a company’s Web site. Social media accounts like Twitter, Facebook and LinkedIn are free to set up. It scored 8.6 on a scale of one to ten. Industrial marketers seem to face the same challenges year after year.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

JUNE 12, 2010

My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. You can see an example of B2B web design prices from my company’s online marketing division’s website. So the pricing page is working to some degree in eliminating prospects who decide strictly on price.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 3, 2010

Don’t assume that your readers will take a desired action or click on a link just because you’ve placed it somewhere on the blog. The navigation, layout and the placement of every element should guide the reader intuitively in a logical manner. Lead them to it. Do you want them to sign up for your newsletter?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 20, 2010

Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme. Engineers are accustomed to this approach from their frequent use of industry vertical search engines like ThomasNet and GlobalSpec.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 14, 2010

It helps to view the process behind Inbound Marketing Automation as consisting of 4 phases: 1) Attract more visitors to the website through Search Engine Optimization, Social Media Marketing, and Pay Per Click advertising. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts).

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 24, 2010

These include: Lack of page titles No optimization of headlines and subheads (H1, H2 tags etc.) webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60