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The Case for Allowing Personal Emails on Lead Gen Forms

The Point

Should you allow prospects to enter a personal email address when they fill out lead gen forms? In a recent LinkedIn poll , almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it resulted in higher abandonment rates. B2B marketers seem divided on the question.

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Lead Gen Tips: Find LinkedIn Names That Aren't In Your Network

Smashmouth Marketing

Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads. However, LinkedIn doesn't always show you all the names of the individuals your search produces: So how do you find this specific person's name?

Lead Gen 100
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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Social Media Engagement Data Research shows that 75% of B2B buyers use social media to make buying decisions, and 50% use LinkedIn when evaluating these decisions. This is where the fun stuff comes in: social media. So, if you want to connect with potential buyers, it’s crucial to incorporate social media in your intent data research.

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LinkedIn Lead Gen Forms: How to Make the Best Use of It?

Smarte

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. What is LinkedIn Lead Gen Forms?

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LinkedIn Lead Gen Forms: How to Make the Best Use of It?

Smarte

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. What is LinkedIn Lead Gen Forms?

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8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month.

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6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for. Conversation Ads.

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