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B2B Memes

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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. In preparing the profile, I recently conducted the following email interview with him. For me, a journalist, this came as a jolt.

Content 100
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Attribution and Linking Are Essential to Transparency

B2B Memes

New Paltz, NY), said … ” That would be followed all too often by other background information before the key point of the story would be raised. Linking lets people see the full context of the information you are citing. Stone, Assistant Vice President for Research and Development at Mondo Widget Corp.