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5 Ways You Can Really Steal Organic Clicks from Industry Giants via @HelenPollitt1

Search Engine Journal

How do you stand out in the SERPs when they're dominated by industry giants with resources out of your reach? The post 5 Ways You Can Really Steal Organic Clicks from Industry Giants via @HelenPollitt1 appeared first on Search Engine Journal.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Just click here to provide your postal address (I’ll send it anywhere in the world)! It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And finally, despite the emphasis on tying content marketing to sales and revenue, the top three content marketing metrics tracked are pageviews (65.8%), email engagement (opens and clicks; 55.2%) and social media engagement (54.9%). Per the report, “across all industries, social marketers were far more likely to be kept than cut.”

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

However, this varies among industries, so it’s still important to focus on improving email marketing ROI. You may make your communications more relevant by segmenting your email lists according to industry, job description, or previous contacts. Title, industry, even geographic region may be useful.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. Just click here to provide your postal address (I’ll send it anywhere in the world)!

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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

This could mean: Creating engaging content Being active on social media Partnering with other brands to reach a wider audience Attending industry events Publishing thought leadership articles Offering webinars or workshops The goal is to show your expertise and build trust with your audience. It’s like a thumbs up from your audience.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. industry, job title, seniority, edu, geo, groups, etc.) Why Sponsored Updates? Multiple targeting options (e.g. Why Outbrain? Why BuzzSumo?