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8 New GA4 Features You Absolutely Can’t Ignore

Marketing Insider Group

And this time, it’s the new GA4 features that are making waves. In this blog post, we’re diving right into the new GA4 features. The “New Unnotified Users Suggested Audience” feature can help you identify users who have not been reached via push notifications. GA4 (Google Analytics 4) isn’t just any old update.

Features 226
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Report: Email Marketers Seeing Open Rates and Click-Through Rates Rise

KoMarketing Associates

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. Furthermore, the average click-through rate is now up 4.4% Most marketers (44%) claimed that they have seen click-through rates rise as well. from last year.

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Edgemesh announces new feature to fight ad and click fraud

Martech

E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions. What it does.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

Did you know that 51% of searches end without a click-through? There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. What Are Google SERP Features? Let’s introduce you to the most common SERP features.

SERP 278
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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

SERP 295
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Google Tests Feature to Help Users Click from Websites to Competitors via @sejournal, @martinibuster

Search Engine Journal

Google announced an experimental Chrome feature makes it easy to access search results without leaving a website The post Google Tests Feature to Help Users Click from Websites to Competitors appeared first on Search Engine Journal.

Features 107
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Salesforce’s Spring 2024 release includes Einstein-powered AI features

Martech

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Let’s dig into it.

Features 106