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ViewPoint
OCTOBER 1, 2013
Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. Click to start video at this point — I asked Ardath what changes she has seen in sales and marketing this year.
ViewPoint
APRIL 12, 2013
Among seven myths that undermine b2b marketing success, Glass also suggests too much emphasis on last-click attribution, ignoring the power of display ads together with direct response, and more concern about getting in front of the right company instead of the right people.
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ViewPoint
AUGUST 14, 2013
Then go on Facebook and let your friends and family know. Click to start video at this point —Koka told me that when he first signed up for LinkedIn, social selling didn’t even have a name. Click to start video at this point — In some industries, spending all day on social media would be frowned upon by bosses.
ViewPoint
SEPTEMBER 17, 2013
Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Click to start video at this point —Some sales reps are only motivated by money, Chris said. Used to be lucky if you had an email to go on”. Suit up, stand up, sign up”.
ViewPoint
SEPTEMBER 17, 2013
Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Click to start video at this point —Some sales reps are only motivated by money, Chris said. Used to be lucky if you had an email to go on”. Suit up, stand up, sign up”.
ViewPoint
OCTOBER 14, 2011
In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). If you want to see something that will blow your mind, check out Oppenheimer’s “Globalize Your Thinking” site (click “The Emerging Middle Class”). Mobile will eclipse standard browsers by 2013.
ViewPoint
JANUARY 31, 2013
Click to start video at this point — Millennial talent may have shocked the professional world upon their arrival a few years ago. Click to start video at this point — Josiane says that inside sales professionals who understand how to leverage their skills often “fly above” their peers, making them inside sales superheroes.
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