Heinz Marketing

APRIL 18, 2020

How to Adapt to the Zero-Click Phenomenon and Dwindling Page One Organic Search Results. 15 Lessons Learned from Converting a Multi-Day Conference to a Virtual Online Event. Going with an online alternative event for your company? Top Tips and Resources for Remote Sales Team Management. Great tips, Lori Richardson.

B2B 88

B2B B2B Sales Conference Training 88

Zoominfo

OCTOBER 5, 2021

Scenario You’re sponsoring or hosting an event and want to get more potential attendees to sign up. Send three email blasts: the first should be sent a month prior to the event, followed by two subsequent emails two weeks prior and a day or two beforehand. Trigger Upcoming event Action Email automation

Blast Campaigns 100

Blast Campaigns Automation Leads Lead 100

Optinmonster

OCTOBER 31, 2023

They are the first impression, the hook that captures attention, and the deciding factor for many readers on whether to click or scroll past. Boosts Engagement: A compelling headline can significantly increase click-through rates , shares, and overall engagement. But what makes a headline truly stand out? ” 3.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Referral Rock

MARCH 10, 2024

Generate the codes Simply click "Generate" to produce the randomized codes. Templates Simple to use templates to get codes in one click. The codes can be used for a variety of purposes, such as promotional campaigns, software activation, event tickets, gift vouchers, or any other scenario where a unique identifier is required.

Generation 40

Generation Template FAQ Promotion 40

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. But, that doesn’t mean event managers and their teams don’t benefit from knowing what a customer or client is actually worth to the company.

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.

Top of Funnel 103

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 103

Webbiquity

JULY 18, 2019

Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. So how do you improve attendee engagement at events? Guest post by Ryan Farquharson.

Work Management 170

Work Management Marketing Management Mobile Marketing Guidelines 170

Martech

OCTOBER 9, 2022

Today we’re going to look at Events and Conversions. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. Conversions are the most important Events that you have firing and the equivalent of a Goal [in Universal Analytics].”. GA4 counts Events no matter what.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Conversion 98

Referral Rock

MARCH 10, 2024

Generate the codes Simply click "Generate" to produce the randomized codes. The codes can be used for a variety of purposes, such as promotional campaigns, software activation, event tickets, gift vouchers, or any other scenario where a unique identifier is required. How do I use the codes? Do I have to pay to codes?

Generation 40

Generation Template FAQ Promotion 40

Martech

JULY 16, 2021

The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. Please click here to take our 3-minute survey. The post Answer our survey on attending or exhibiting at in-person events appeared first on MarTech.

Customer Surveys 144

Customer Surveys Personalization Trade Show Conference 144

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Martech

AUGUST 8, 2022

Since the pandemic started we’ve been tracking how COVID-19 in its many and various manifestations has affected the way marketers attend conferences and other in-person business events through our Event Participation Index. We thought it would be a good time to check in again about your attitudes toward in-person events.

Personalization 117

Personalization Conference Customer Surveys Newsletter 117

Webbiquity

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Social Media 202

Social Media Promotion Creativity Media 202

Hubspot

APRIL 30, 2021

If you're a marketer, you've undoubtedly asked yourself, "How can I track clicks on a link in Google Analytics?". Tracking clicks can help you understand where your audience is going from one page to another. It'll also let you know what links they're interested in, what CTAs they're clicking, and more. Click "Data Streams.".

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Trigger Marketing 98

Sharpspring

JULY 16, 2020

Using models like sales funnels and click funnels can help you build the path you want your customers to take on their way from prospect to buyer. In this post, we will highlight the differences between click funnels vs sales funnels. What is a Click Funnel? A click funnel is a series of pages that lead to a conversion event.

Top of Funnel 68

Top of Funnel Digital Marketing Funnels Advertising Funnels Marketing Funnels 68

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content. It’s called event repurposing. Think of your event as a product.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Webbiquity

FEBRUARY 5, 2018

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. Until recently however, data generated from live events on attendance, engagement, sales and other metrics has received far less visibility than other silos across the enterprise.

Enterprise Management 189

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 189

SpotMe Blog

OCTOBER 20, 2022

HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. To go back to traditional event formats? That means their experiences with tech is changing their expectations for medical education events too. HCP event platform: 8 features to look for. Not exactly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Lead Liaison

DECEMBER 22, 2022

Demystifying APIs & Dev Kits for Event Lead Capture. When Event Organizers & Exhibitors work together, everyone wins! Now the important question: have you figured out how your team will actually be capturing contact data at your event? . How do you navigate these events and get your scanner up and running?

Lead Capture 76

Lead Capture API Lead Liaison Sales Qualified Leads 76

The Point

MARCH 22, 2024

Instead, tell recipients what they’ll learn or gain from attending the event. Talk about lessons, tips, techniques, strategies, templates, best practices – anything that conveys an immediate learning benefit, and something tangible that the reader can take away from the event and put to practical use. Sell the event, not the product.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Oktopost

AUGUST 26, 2021

While events have always played a significant role in driving demand generation, brand awareness, and building successful Go-To-Market plans, when everything shut down, many organizations found themselves needing to pivot into something else to build and maintain a strong pipeline. Episode Summary. Stay in the Loop. Catch all episodes here.

Contingency Planning 118

Contingency Planning B2B Thought Leadership Account Based Marketing Transparency 118

Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. And during the COVID-19, that includes virtual events. Panasonic teamed up with virtual production company DisruptAR to create a virtual event with augmented reality using the Panasonic AW-HE42 video camera and green screen technology. The event took place on Microsoft Teams.

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

Martech

NOVEMBER 5, 2021

Learn more about this event from Ignite Visibility speakers John Lincoln, CEO, Jen Cornwell, Director of Digital Strategy, Carl Bivona, Director of Social Media and Oscar Lutteroth, VP of Creative. . During this live event, our award-winning team will take some of the guesswork out of creating and optimizing video content.

Advertising Channels 120

Advertising Channels Video Marketing Marketing & Strategy Lead Scoring 120

SmartBug Media

JUNE 7, 2021

To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Click-Through Rates. Once you get your contact to open your email, the next goal is encouraging them to click within your email. This is a simple addition that could drastically improve your click-through rates!

Click Rate 105

Click Rate Deliverability Open Rate Mobile Marketing 105

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

DAGMAR Marketing

MARCH 29, 2023

Behind every click of a button lies powerful metrics you can leverage to improve your business and your website. That is, of course, if you know how to set up and track button clicks. Button click tracking enables you to create custom Google Analytics 4 events that deliver button track data to GA4.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Martech

NOVEMBER 29, 2021

Since the pandemic started we’ve been tracking how COVID-19 has affected the way marketers attend conferences and other business events through our Event Participation Index. Click here to answer our survey. The post Tell us if you are planning to attend in-person events in 2022 appeared first on MarTech.

Planning 97

Planning Personalization Conference Customer Surveys 97

RebelMouse

APRIL 23, 2021

How to Set Up Events Tracking Metadata and Selectors The first thing to do is to set up metadata and selectors in L&D, which will map back to triggers in GTM. On the flip side, you may also have a "Not Interested" button that allows users to opt out from seeing a pop-up any further. This can be tracked, too!

Opt-out 98

Opt-out Verticals Newsletter Opt-in 98

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

SpotMe Blog

NOVEMBER 3, 2022

Organizing hybrid and virtual events instead of in-person events is a great way to reduce your event budget. So, to help you understand how to get more for less out of your events and how to optimize your hybrid/virtual event budget, read on. Request it now. #1 1 Leverage remote production. What does that mean?

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Hubspot

APRIL 29, 2021

Last click attribution can help you with this — it assists in identifying which marketing touchpoint prompted a conversion in the final part of the buyer's journey. Last Click Attribution Model. Pros and Cons of Last Click Attribution. Well, last click attribution would only account for that last touchpoint — the blog post.

Multi-Touch Attribution 89

Multi-Touch Attribution Marketing Attribution Multi-Channel Touchpoints 89

ANNUITAS

JUNE 30, 2015

This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. By utilizing cross-functional KPIs, marketers can take a strategic, thoughtful approach to measurement and reporting and it is not about the number of clicks. – Number of engaged buyers per channel.

Elasticity 100

Elasticity Paid Search Agency Multi-Channel Demand Generation 100

Heinz Marketing

JULY 31, 2020

What is the virtual event experience? With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack. The focus on and importance of virtual events is at its strongest in years. To check out the full report, click here!

Work Management 88

Work Management Click Rate Marketing Management Tactics 88

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

KoMarketing Associates

AUGUST 31, 2022

In GA4, a conversion is a specific type of event you’ve assigned a value to, such as a purchase or a white paper download. It can also be clicking to a landing page from an ad or booking a demo. . There’s one thing to keep in mind: in GA4 all conversions are events, but not all events have to be conversions.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

SpotMe Blog

NOVEMBER 29, 2022

Event compliance is a number one priority in the pharma industry. By understanding the event compliance landscape and working with experienced partners, life science companies can use event technology to drive engagement and enhance the experience for both HCPs and KOLs. What is pharma event compliance? Not so much.

Privacy Policies 52

Privacy Policies Work Management Terms and Conditions Rules 52