Metadata

FEBRUARY 24, 2021

This activity generated 1,915,316 clicks from campaigns with 102,146 net new leads for customers and an impressive 3,832 triggered opportunities, resulting in $66M in triggered opportunity pipeline and 4.4x Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g. for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Directive Agency

APRIL 21, 2023

They told us to expect 150-250 clicks/per month, but we got 35 clicks/per month and one bad lead/per month. Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Directories with cost-per-click (CPC) auctions.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Customer Experience Matrix

JANUARY 20, 2016

Advertising can reach large numbers of people but just a tiny fraction will click on an ad and a tiny fraction of those will provide contact information. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. Intent-based email lists are obviously contactable but volumes are often quite low.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. They do let you bid for clicks, though, one contact at a time. The Truth Intent Vendors Don’t Want to Talk About. The big promise of intent data vendors is that these companies are “in market.”

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. They can also track and report on deliveries, opens, and clicks. The marketers can automatically send triggered email responses based on the recipient’s actions or behaviors and can even track the clicks made within specific links in the email.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Leadspace

OCTOBER 5, 2016

No matter how good the algorithms, AI will not produce usable insights and information to drive demand generation if you cripple it with the static data in your CRM or purchased from traditional data vendors. B2B marketers know that salespeople don’t care about advances in martech. They only care about good leads that can be contacted.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Customer Experience Matrix

MARCH 26, 2015

Some vendors do this better than others. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - Like most real time bidding systems, it typically aims to optimize click through rate or cost per click. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

ANNUITAS

MAY 5, 2020

But if you’ve outgrown your current marketing automation platform and have plans to evaluate other options, discuss this with potential candidates during the interview (especially if you’d like this hire to be involved in the vendor evaluation process). Are you looking primarily at email open and click rates, and web analytics?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Vidyard

SEPTEMBER 1, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. This makes it a system for both small business and service vendors: two of my four themes. Reporting is a particular strength. A dashboard lets users pick widgets to display selected information.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 8, 2011

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JUNE 27, 2014

The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. Incidentally, Fliptop reports it has generally found that "fit" data, such as company size and industry, is more powerful than behavioral data such as email clicks and content downloads.)

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Content Marketing Institute

MARCH 22, 2018

Click To Tweet. About 15 percent of email subscribers are loyalists – people who open and click on more than 10 iQ e-newsletters every three months. LukeKintigh Click To Tweet. HANDPICKED RELATED CONTENT: 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors. Quality #content alone never wins.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

chiefmartech

MARCH 20, 2018

As we’ve seen with other enterprise marketing stacks, Juniper Networks has blended solutions from three major marketing cloud vendors: Adobe, Oracle Eloqua, and Salesforce. It’s also fun to see where specific martech vendors you know and love are adopted by others — and to discover new ones you might not have seen before.).

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

chiefmartech

APRIL 4, 2017

Many martec vendors promote that they have built-in integrations to one or more systems. via Marketo sync filter or Eloqua program) to meet their requirements. However, customers are limited to the capabilities offered by each vendor. Out-of-the-box integration: caveat emptor. REST versus SOAP API.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Customer Experience Matrix

APRIL 21, 2009

Click here to take survey. Yet my impression from industry vendors and consultants is that most deployments start with a fairly extended planning stage where companies either document their existing campaigns and processes or, more likely, define a large number of new ones. Click here to take survey. Not so much.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Vidyard

SEPTEMBER 2, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. But there aren’t that many hours in a day, so how do you pick which blogs to follow?

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

TrustRadius Marketing

NOVEMBER 14, 2019

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . Lead Database: Email clicks, website visits, and scoring changes can all be automatically logged or triggered by outside sources connected to your CRM. We use Eloqua to support direct messaging for the revenue administration.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Chris Koch

DECEMBER 2, 2011

Visitors could click on the experts to learn more about them and connect directly with them. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. Then HP did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Visitors could click on the experts to learn more about them and connect directly with them. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. Then HP did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

MARCH 23, 2011

And true branching campaigns – as opposed to sequential campaigns with splits inside each step – still aren’t found in most marketing automation systems (although those vendors argue they’re not needed. I don’t want to make too much of this, since many vendors – and surely all the good ones – care deeply about their customers’ success.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. In today’s world, buyers are making decisions on vendors due to the quality of educational and informative content they receive. The eBook can be downloaded here: Click here to Download. What can be measured.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. In today’s world, buyers are making decisions on vendors due to the quality of educational and informative content they receive. The eBook can be downloaded here: Click here to Download. What can be measured.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Anyword

NOVEMBER 7, 2018

A number of vendors provide email advertising platforms that support this strategy. Because subscribers inherently trust the content they’ve opted-in for, they’re more likely to open and click on both in-email ads and sponsored sends. 2) It’s simple. This makes it easy for even small teams with modest budgets to get started.

Optimization 42

Optimization Marketing & Strategy Work Management Marketing Management 42

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. Gigamon ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

LeadSloth

JUNE 23, 2009

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). Marketing Automation vendors have done very little to automate Inbound Marketing activities. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Capstone Insights

JANUARY 17, 2018

Those with high opt-outs, high spam reports, and low click through rates likely had an overly broad defined target group. Then, look through those with low opt-outs, low spam reports, and high click through rates as they likely were sent to a well targeted segment. Work with those marketers to improve and specify segmentation.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Engagio

JULY 31, 2017

There’s data generated through people’s engagements with your owned digital content, such as the pages on your website a lead visits, the emails they open, the e-books they download and the links they click on through your social media posts. But most marketers only have this data on a small portion of the contacts in their database.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Customer Experience Matrix

OCTOBER 27, 2006

Click here for details. Access Markets International (AMI) Partners ( www.ami-partners.com ) published “Mid-Market CRM: Vendor Strategies for a New Frontier”, which found only 35% of mid-sized companies have an existing CRM installation. Click here for more information. The study looked at both hosted and on-premise products.

CRM 120

CRM Vtrenz Marketing Automation Services Marketing Management 120

6sense

MAY 10, 2016

Click-through rates in 2000 were close to 10% (compared to today’s.001%), Historically companies and sellers held the information, but now customers and buyers are empowered to conduct extensive research (technical documentation, social feedback, industry analyst vendor rankings), in large part ANONYMOUSLY online.

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

The Effective Marketer

MARCH 9, 2010

Click on the images for larger version. Big “Register for our webinar&# button at the bottom makes it easy to find where to click to sign up. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Picture of speaker gives it a personal tone.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Online Marketing Institute

NOVEMBER 1, 2010

Click here to see a chart of her results for the last three [.] Leave a Reply Click here to cancel reply. « Digital Marketing Gets A Boost In 2009 B2B Budgets Eloqua Removes Start Up Barriers In Race To Capture Customers » Blog at WordPress.com. Inside Sales And Telemarketing Help Boost B2B Brands: Really?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40