Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Content Marketing Institute

MARCH 22, 2018

Click To Tweet. About 15 percent of email subscribers are loyalists – people who open and click on more than 10 iQ e-newsletters every three months. LukeKintigh Click To Tweet. Twitter is effective to drive new audiences, but Facebook is more successful for retaining audiences and converting email subscribers.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved.

Eloqua 120

Eloqua Blogger PR Forrester 120

Convince & Convert

JANUARY 21, 2016

“If your visitors are coming in—as an example—from Twitter, they’re going to access it on mobile. Chris Moody’s Twitter. Randy Frisch’s Twitter. B2B Marketing Tool, Oracle Eloqua. Do you have a way to actually figure out what’s working?” —@randyfrisch. Chris Moody’s Website. Uberflip Blog.

Content 84

Content Eloqua Mobile Marketing Twitter 84

SnapApp

NOVEMBER 13, 2015

A button directed the contact to continue to finish the lead gen process in Eloqua. As contacts were cookied in Eloqua, the Eloqua form pre-populated their details. Note: With SnapApp’s new advanced Eloqua integration , this type of cookie-ing behavior is possible without directing to an external Eloqua form.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

Ledger Bennett

JULY 11, 2018

Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. It’s crucial to find keywords relevant to your landing pages to avoid the wrong people clicking irrelevant keywords – this would ultimately increase your CPA (Cost per acquisition) and overall spend. Why does it matter?

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Ambal's Amusings

APRIL 14, 2010

" Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. Click and download FREE eBook from Marketo and ClickDocuments. What actions should marketers take in 2010?" Steve Woods.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Customer Experience Matrix

DECEMBER 8, 2011

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts. In cases where the data came from different sources, I've put the link on the items themselves.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Chris Koch

DECEMBER 2, 2011

Visitors could click on the experts to learn more about them and connect directly with them. Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Visitors could click on the experts to learn more about them and connect directly with them. Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

ViewPoint

MAY 10, 2012

Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

AUGUST 30, 2012

Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Craig says he’s seen some great developments. Click to start video at this point — Craig talks about how the outbound marketing vs. inbound marketing debate can be confusing and says the best companies have a mixture of both.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Webbiquity

DECEMBER 26, 2012

An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. Reporting is a particular strength.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Engagio

JULY 31, 2017

There’s data generated through people’s engagements with your owned digital content, such as the pages on your website a lead visits, the emails they open, the e-books they download and the links they click on through your social media posts. But most marketers only have this data on a small portion of the contacts in their database.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

LEADership

DECEMBER 20, 2013

This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. The reason behind this high number is that most B2B companies do not implement plans for generating demand into social media, reports Eloqua.

Social Media 40

Social Media Social Marketing B2B Marketing Eloqua 40

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Click here to read the review, published in April.] Click read my March 18 review.] Pricing for a full-featured system was $597 per month—quite a bargain.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Effective Marketer

MARCH 10, 2011

Click to enlarge With the new round of financing, HubSpot now leads the pack in terms of VC funding and takes the total amount raised to date by key marketing players to over $220 million. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. I know these companies well.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Capstone Insights

JANUARY 17, 2018

Those with high opt-outs, high spam reports, and low click through rates likely had an overly broad defined target group. Then, look through those with low opt-outs, low spam reports, and high click through rates as they likely were sent to a well targeted segment. Twitter LinkedIn. Eventually, I moved on to an analyst role.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. While both Eloqua and Marketo have REST web services, that’s where the similarities end. Going custom: key considerations and options.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. A click can start a conversation. mscrimsonlips # profschat I like to think of Twitter as a gateway to more info, a signpost but you need people travelling the road to use your signs. Social is about engaging where they are.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. A click can start a conversation. mscrimsonlips # profschat I like to think of Twitter as a gateway to more info, a signpost but you need people travelling the road to use your signs. Social is about engaging where they are.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

DECEMBER 22, 2011

RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. chiprodgers.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. Source: MarketingSherpa ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

SmartBug Media

MARCH 18, 2019

If your main priority is ROI, Vidyard’s tools make it simple to communicate with viewers and convert them into customers with couple clicks. Marketing automation integrations with HubSpot, Eloqua, Marketo, Salesforce, Chatter, Hootsuite, Google Analytics, and more. List segmentation by viewer interest and video content.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

The Effective Marketer

MARCH 9, 2010

Click on the images for larger version. Big “Register for our webinar&# button at the bottom makes it easy to find where to click to sign up. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

LeadSloth

JUNE 23, 2009

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Anything Goes Marketing

SEPTEMBER 13, 2009

These emails should be sent using a marketing automation system like Eloqua. The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”). Tweet This!

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. They lose half of all visitors at each additional click. • It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods?

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Terminus

NOVEMBER 9, 2015

Jon Miller , co-founder of Marketo, has now started his own company, Engagio , and Paul Teshima and Mark Organ from Eloqua. TellApart (acquired by Twitter). Then follow @ajay_bcv @BainCapVC Click To Tweet. The 4 #MarTech clouds according to @ajay_bcv: B2B, commerce, consumer brands and advertising tech Click To Tweet.

Advertising Agencies 20

Advertising Agencies Generation Marketing Automation Services Eloqua 20

Online Marketing Institute

NOVEMBER 4, 2010

Top Posts 26 Must-Have Negative Keywords for B2B PPC Campaigns 7 Mistakes To Avoid In Your Next Webinar Invitation Salesforce.com Webinar Invitation Gets It Right The First (Almost) Clickable Direct Mail Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best Subscribe Email Click Here to receive a monthly summary of new posts via email.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Hubspot

SEPTEMBER 14, 2012

Take a look at how UncommonGoods does it on its Facebook page, for example: If you clicked on that link in the update, by the way, it takes you to this page on their website: Uhh, this is $%&#!@$ One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Convince & Convert

MAY 18, 2012

Click the play button to listen here: Download the audio file: [link]. If your company sucks, Twitter’s not your problem. So, one day you created a Twitter account and you had zero followers, and today you have a Twitter account and you have a kajillion followers. Listen Now. The RSS feed is: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115