Martech

MAY 9, 2023

Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Click here to view more MarTech webinars. So where do we go from here?

Forrester 85

Forrester Webinar Metrics Marketing Report Marketing 85

Vidyard

DECEMBER 11, 2015

.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. In fact, 90% of content goes unused because it’s irrelevant, out-of-date, difficult to customize, or hard to find ( click here to tweet this stat !). Yep, useless.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. website visits, content downloads, email clicks). Attending webinars or events.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Forrester’s customer life cycle framework for social media, comprising seven stages, emphasizes the cyclical and non-linear nature of customer-brand relationships.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Zoominfo

SEPTEMBER 14, 2021

These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business.

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

EveryoneSocial

FEBRUARY 22, 2017

We’re very proud to announce that EveryoneSocial CEO & Founder Cameron Brain and two of our customers (Dell Technologies and Genesys) are prominently featured in Forrester’s new report, Add Social Selling To Your B2B Repertoire , authored by Principal Analyst, Mary Shea. Forrester clients receive free access to the report.

Forrester 40

Forrester Digital Transformation B2B Sales Marketing Report 40

Martech

JULY 11, 2023

In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, and generating stronger business results.

Optimization 70

Optimization Forrester Webinar Metrics Business 70

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. With conversational marketing, sellers and buyers can exchange content and critical information at the right moment, accelerating the customer journey. Real-time communication: Messages that are sent and received instantly.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. ICPs: Ideal customer profiles.) Lead scoring.

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

Conductor

MARCH 31, 2020

For their Total Economic Impact Report , Forrester interviewed Conductor customers and found that SEO efforts helped build overall team efficiency across PPC and content marketing, and also informed other business decisions. SEO and Content Marketing. So why is SEO important in digital marketing?

Cost Per Click 114

Cost Per Click SEO Paid Search Agency Forrester 114

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Click here to download!

Marketing AI 91

Marketing AI Enterprise Management Features Marketing Management 91

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Leadspace

FEBRUARY 9, 2022

To overcome that hurdle, sales & marketing teams are implementing Customer Data Platforms (CDPs) with reporting functions to analyze and measure operational data management activities using AI — all within a user-friendly, point-and-click analytics dashboards. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

To overcome that hurdle, sales & marketing teams are implementing Customer Data Platforms (CDPs) with reporting functions to analyze and measure operational data management activities using AI — all within a user-friendly, point-and-click analytics dashboards. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. Email Engagement: Track email open rates, click-throughs, and unsubscribe rates to gauge prospect interest and tailor future communications. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This optimization not only increases customer engagement but also contributes to generating more revenue for your business.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Click on a link below to find similar documents. If you are a registered Forrester client, please log in. Archived Teleconference: Supporting And Embracing Customers With Social Technologies. Consulting.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. You need a strategy to convert them into customers.” According to Mail Chimp studies personalized emails can improve click-through rates by up to 14% and conversion rates by up to 10%.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Adobe Experience Cloud Blog

JULY 22, 2021

Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. Like all of Bizible’s marketing channel integrations, it’s easy to set up with just a few clicks and is fully vendor-supported. An ice axe and boot crampons are essential equipment. I bought them.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

InsightSquared

SEPTEMBER 5, 2018

As part of our 2018 presence, we are partnering with our customers, industry leaders, and the revenue ops community to host two break-out sessions, as well as sponsor Ops-Stars. To book a time to meet with us, click here. Steve Keilen , VP, Sales and Customer Success, InsightSquared. To meet with us at Dreamforce, click here.

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

The Point

SEPTEMBER 25, 2018

And whereas Steve’s customers are migrating upstream, that is – to what they perceive as a more scalable, robust, enterprise-ready solution, we’re seeing many marketers do the opposite, namely moving to a less expensive, less feature-rich, easier to use platform. Why #MarketingAutomation Customers are Migrating Downstream via @spearmktg.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Martech

MARCH 9, 2022

.” Enterprise-level brands have hundreds of thousand or millions of customers, thousands or tens of thousands of content modules. “When you start to look at content automation you have people that are either putting logic around the content or logic around the customer,” said Hendricks.

Ideal Customer Profiles 117

Ideal Customer Profiles Content Bandwidth Marketing Automation Services 117

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. Both are well-versed in talking to customers and prospects. Click To Tweet.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. Engagement with specific content: Clicks on blog posts, webinars, or other content addressing pain points reveal active research.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Madison Logic

FEBRUARY 7, 2024

Delivering personalized experiences is paramount to customer engagement. And while genAI is only expected to grow more sophisticated, solely relying on it to produce customized content will lead to a generic and irrelevant story that won’t resonate with your audience.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Contently

DECEMBER 3, 2020

There’s first-touch attribution, last-touch attribution, and custom attribution. According to an internal study, 67 percent of our customers’ traffic came from search over the past year. But only a small number of our customers had invested in tracking the SEO value of their content. “This is content ROI.”

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “It only works if you’re working together as a unified team and deciding who your ICP [ideal customer profile] is. .

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 106

Martech

APRIL 25, 2022

Click here to download! ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. ” Account-based marketing: A snapshot.

Account Based Marketing 99

Account Based Marketing ABM Marketing & Strategy Landing Pages 99

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I “Actually being a partner with our customers is really important to us.

Top of Funnel 92

Top of Funnel B2B Forrester B2B Sales 92

Top Rank Marketing

SEPTEMBER 4, 2023

The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around, and our competition is fierce. Complacency has never been an option in B2B marketing. But in 2023, that kind of innovation isn’t just necessary for standing apart.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Outreach

JUNE 29, 2021

Sales engagement platforms today rely solely on open and click rate data to help teams track their campaign performance and make more informed decisions. At Outreach, the Apple announcement further validated why we are investing in listening to customer sentiment, as opposed to over-indexing on traditional email metrics.

Privacy 98

Privacy Outreach Analysis Forrester 98

Litmus

MARCH 10, 2021

So we commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study that examines the return on investment (ROI) organizations could achieve with Litmus by their side. Increase net sales revenue due to improved click-through and conversion rates. Improve new customer acquisition and customer experience.

Forrester 61

Forrester Case Studies Business ROI 61

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Because here at PathFactory, we’re helping our customers achieve lots of this today.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52