Oktopost

OCTOBER 5, 2022

The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. The Definitive Guide to Social Engagement Data Inside of Eloqua. Catch all episodes here.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. From Inspiration to Education: Choose Your Content Wisely. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! We’re sure they’ll all be back in contention next year. And how can use you use this to personalize content?

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? It records webinar video in HD and lets attendees join with one click and nothing to download. Several elements determine the success of your webinars. Is your information unique? Total reviews: 316.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

LeanData

JULY 19, 2022

When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. Years ago, I gave up on opens and clicks. So clicks don’t work. Click-to-open, or CTO. Clicks are WHAT YOU WANT.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. That means you have no way of knowing whether your content is helping your business.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

The Point

NOVEMBER 27, 2018

DK) One factor is the new Facebook algorithm , which prioritizes friends’ content over that of companies, so organic reach on the largest social network has gone down dramatically. Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. If people don’t want to see your ads, they’ll click away – it’s as simple as that.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Metadata

FEBRUARY 24, 2021

This activity generated 1,915,316 clicks from campaigns with 102,146 net new leads for customers and an impressive 3,832 triggered opportunities, resulting in $66M in triggered opportunity pipeline and 4.4x Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g. for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin. But is it the right career for you?

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Convince & Convert

JANUARY 21, 2016

This week’s episode of Content Pros is a special hosts only show with your favorite hosts, Chris Moody and Randy Frisch. Much of the episode centers around the big picture effect of content marketing, which is experience. Much of the episode centers around the big picture effect of content marketing, which is experience.

Content 84

Content Eloqua Mobile Marketing Twitter 84

PathFactory

MAY 29, 2022

This usually involved profile (title, region, etc) and engagement data (opens, clicks, downloads) from the MAP. Note: PathFactory Engagement score is an element of a customer’s overall lead scoring model, just like clicks and downloads.). Engagement thresholds content + track. Engagement thresholds content + track.

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 40

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. For example, marketers now in 2015 understand “Content is King” as fact.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations. Blog posts are feathers.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations. Blog posts are feathers.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Leadspace

MAY 2, 2023

Who specifically has been searching for your type of content? This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). Now let’s move on to the final step to optimizing your Revenue Radar – determining and prioritizing the specific people to pursue.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

SnapApp

NOVEMBER 13, 2015

Creating content that gets your audience excited, inspired, and delighted is a huge challenge for today’s marketers. There’s just so much content out there – how can we stand out? Content loading. A button directed the contact to continue to finish the lead gen process in Eloqua. The Results: Seriously Staggering.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. Click To Tweet. Creation of the content. Identification of channels.

Creativity 78

Creativity Enterprise Management Buyer Personas Content 78

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. Click To Tweet. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. Define sequencing touchpoints.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

PathFactory

DECEMBER 17, 2018

In this post, I specifically address the love/hate relationship marketing teams typically have with their sales counterparts–and how to make it more of a love/love one by enabling content bingeing. The importance of enabling content bingeing in B2B. What happens after a buyer clicks on your content offers? Let me explain.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. Click here to apply for membership. . Learning From the Best . It’s one of the best examples of B2B community I’ve ever seen. . So what makes for a great community?

CMO 62

CMO Communities Peer-to-peer Eloqua 62

ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. Click to start video at this point —Jill believes in a social surround strategy. This allows you to then read and share their content across your social networks.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Valasys

JULY 1, 2021

They can also track and report on deliveries, opens, and clicks. The marketers can automatically send triggered email responses based on the recipient’s actions or behaviors and can even track the clicks made within specific links in the email. Learn More: How Leveraging Video Content Boosts Organic SEO. c) Landing pages.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. At a glance, you can see the scope of the best content in the marketing and sales blogosphere and how it all works together.

Eloqua 120

Eloqua Blogger B2B Sales Paid Search Agency 120

Buzz Marketing for Technology

MAY 28, 2014

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

SnapApp

MAY 22, 2015

We’ll cover how SnapApp simplifies lead delivery into the marketing automation partner of your choice, as well as how to incorporate engaging content experiences in your existing landing pages and email templates. The best way to deliver leads to Eloqua is with our Audience App. Newbie or veteran, you might just pick up a new trick.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Customer Experience Matrix

JANUARY 20, 2016

Advertising can reach large numbers of people but just a tiny fraction will click on an ad and a tiny fraction of those will provide contact information. InsightBASE monitors intent signals – in the form of visits to Web pages with relevant content – and notifies clients when there is surge in activity for companies on a target list.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. At a glance, you can see the scope of the best content in the marketing and sales blogosphere and how it all works together.

Eloqua 120

Eloqua Blogger PR Forrester 120

ANNUITAS

MAY 28, 2015

Alignment needs to happen across all aspects of the organization including People, Process, Content and Technology. But collaborating will ensure that both teams reach agreement on the Process and then they work on alignment with the other critical components- People, Process, Content and Technology. How to build alignment?

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

Litmus

JUNE 4, 2021

If you originally created the email, click “My emails” to narrow down your search. To start, click the green Create new button. Choose a template to edit with your content. Snippets are great for things like buttons, content sections, and even CSS styles. Three ways to create a new email project.

Enterprise Management 105

Enterprise Management Template Work Management Marketing Management 105

ANNUITAS

MAY 5, 2020

Are you looking primarily at email open and click rates, and web analytics? For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. What type of mechanism do you use to track content and channel attribution? How to Assess a Candidate’s Background.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130