Chris Koch

SEPTEMBER 9, 2011

Another great aspect of that piece is that when you click through to the article, you’ll see an aspirational piece positioned next to it entitled “Redesigning Employee Benefits,” which advocates taking a product development approach to the employee benefits process.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

SEPTEMBER 9, 2011

Another great aspect of that piece is that when you click through to the article, you’ll see an aspirational piece positioned next to it entitled “Redesigning Employee Benefits,” which advocates taking a product development approach to the employee benefits process.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

DECEMBER 2, 2011

Visitors could click on the experts to learn more about them and connect directly with them. Then HP did something cool. It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Appeal to their sense of charity.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Visitors could click on the experts to learn more about them and connect directly with them. Then HP did something cool. It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Appeal to their sense of charity.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

JUNE 17, 2009

I love the e-supply chain so I clicked to see UPS’s cool codes and see where they would ship the phone on the way to me (Anchorage, AK—how cool is that?). So far, so good. But then Apple sent out confirmation emails to its customers listing a UPS tracking number link to track the progress of the shipment.

Marketing & Strategy 100

Marketing & Strategy Paid Search Agency Tagging Positioning 100

Chris Koch

JANUARY 29, 2010

of the links I click on in Twitter take me directly to the content advertised in the tweets. We should evaluate our content pricing models to see if we’re charging the right amounts. We should expect those prices to change as social media takes hold among buyers. For example, 99.9%

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

of the links I click on in Twitter take me directly to the content advertised in the tweets. We should evaluate our content pricing models to see if we’re charging the right amounts. We should expect those prices to change as social media takes hold among buyers. For example, 99.9%

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 22, 2010

within a Tweet, you can track how many people click on the content link you offer in your tweets. Regardless, blogs and Twitter accounts should be joined at the hip, because Twitter is a powerful traffic builder to blogs. Use URL shorteners to gauge subject interest. By using a URL shortener like bit.ly

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

MAY 13, 2011

To validate click here:” Will I need two forms of ID for that? “If you miss my tweets, you can catch a summary in my monthly newsletter here.” So good you need to send them twice. Thanks. “[ ] uses TrueTwit validation service. This is what salespeople say to me at stores.

Twitter 100

Twitter Validation CAN-SPAM Facebook 100