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Biznology
AUGUST 18, 2014
Sometimes I pose a question to the audience, “How many of you never click on paid search ads?” Because various estimates say that between 20 percent and 30 percent of all search clicks are on those very ads. Someone is clicking on those ads–probably many of those people who have their hands up.
Biznology
OCTOBER 2, 2014
An email that includes a video component has a 96 percent higher chance of the reader clicking to the brand’s website from the email. You will want to know the number of times something is clicked, how long watchers are staying on your particular videos, and how often they are completing them (and which ones).
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Biznology
JUNE 23, 2017
Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. To measure effectiveness, Google Adwords uses more traditional digital media measurements like: impressions , clicks, click-through rate , and conversions.
Biznology
MARCH 12, 2018
You want them to click through to your website, click your calls-to-action, download your white papers, schedule a demo; you want them to buy. For email marketing, that means forgetting about what you want, and focusing on what they want. You want people to subscribe to your newsletter. You want them to read your newsletter.
Biznology
DECEMBER 27, 2017
Your customers should have the ability to easily unsubscribe with no more than 2 clicks. Nothing is more frustrating than trying to click a link and bumping the wrong one. Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. Mishandling unsubscribe.
Biznology
NOVEMBER 17, 2017
It’s easy enough to see basic access numbers for both platforms, but you should also have a look at click-through rates on both and how they compare to one another. You can also gain more insight into when your emails are opened and clicked. The data may point out problems in your mobile mail design.
Biznology
APRIL 12, 2018
Those may be enough to attract subscribers, but the content you deliver after they’ve clicked “yes” has to keep the promise your teaser makes. Your audience will tell you if you monitor your open and click-through rates. (If you aren’t sure what a lead magnet is, have a look here.). Be sure to welcome. Daily, weekly, monthly?
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