B2B Memes

SEPTEMBER 26, 2012

If advertisers are denied even basic information about who clicks on their ads, they will have little incentive to continue advertising. Apache, which makes the software that runs most websites, objects, saying users should make that decision, not Microsoft. Whatever comes of this controversy, the danger it represents is clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

If advertisers are denied even basic information about who clicks on their ads, they will have little incentive to continue advertising. Apache, which makes the software that runs most websites, objects, saying users should make that decision, not Microsoft. Whatever comes of this controversy, the danger it represents is clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

MAY 2, 2012

Higher-scoring sites in my studies use longer links—sometimes full sentences—to reflect a value that encourages visitors to click through. The typical usage when links do appear is on the short side—three to five words. If you’re responsible for e-news, how does your site rate in these areas?

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

B2B Memes

APRIL 13, 2011

Instead, you simply click on the link and start reading. Where the Web is different, of course, and the reason why aggregation has become so popular, is that unlike the print versions, you don’t have to visit your local library, fumble your way through the stacks, and hope you can find the right issue of the magazine with the story you seek.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

JULY 6, 2010

It doesn’t get better as you go further down the page, either (especially considering that when you get to the bottom, you have to click a “next” link to read the remainder of the story). If you set out to make an article unreadable, you couldn’t do much better than this. To our rescue comes Safari’s Reader.

Content 100

Content Banners Buzz Design 100

B2B Memes

OCTOBER 8, 2011

That connection first clicked into place a decade or so later, assisted by another Reed classmate. Was it the same one? I can only speculate. Most likely, I will never be able to connect those particular dots. Yet even so, I feel a powerful connection with Steve.

Class 100

Class Rules Act-On Personalization 100

B2B Memes

MAY 11, 2011

Then, just before you click the publish button, a small blip of doubt appears on your radar. Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post. You’ve found the perfect illustration, and your headline is brilliant. You’re crushing it. Somehow, what you’ve written sounds so familiar.

Blogger 100

Blogger Communities Examples Relevance 100

B2B Memes

NOVEMBER 29, 2011

When I clicked, I saw a stream of hilarious ideas from around the world like “hamthrax and “the aporkalypse.” What was the key pivot point, the moment of revelation for you, in your understanding of social media? I was trying to figure out Twitter several years ago and noticed a trending topic of “new name for swine flu.”

Content 100

Content PR Social Media Ethics 100

B2B Memes

DECEMBER 12, 2011

Rather than focusing when you take the picture, you let others focus it later, when they view the image, by clicking on the area they want to see clearly. Until this weekend, when I came across Rob Walker’s brief article about it in the December Atlantic , I had figured the new Lytro camera was more cool gimmick than serious game changer.

Distribution 100

Distribution Impressions Course Trends 100

B2B Memes

NOVEMBER 4, 2011

Even when readers don’t click links, the fact that you are linking tells them that you are backing up what you have written, that you are attributing and showing your sources. As Buttry argues, Linking is an essential part of attribution in online journalism. Linking lets people see the full context of the information you are citing.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

JUNE 7, 2011

But when they’re not, it’s better to find out before you click the “publish&# button. No matter what changes you make to a guest post, whether it involves a single punctuation mark or a total makeover, you should allow your contributor to review the edited copy before publication.

Blogger 100

Blogger Guidelines Tips Ethics 100