From the same WebMarketing123 survey: How do you measure the success of your digital marketing program :  #1- website traffic, #2 lead generation, and #3 click-through-rate!  25% Pay-per-click, and, 18% social media.  45% to pay-per-click.  Pay-per-click is the fastest digital method to generate leads.  Of course! . MORE >>

Everybody knows – or thinks they know intuitively – that social elements add value to marketing. But just how, exactly? Like anything in business, it comes down to return on investment. Social media is not a strategy and it’s not an end in itself. So how do you find the “sweetspot” for developing an ROI for social media? So what happened? MORE >>

Are Google Pay-per-click ad campaigns frustrating you? So you’re looking at your Google pay-per-click program, and you scratch your head because you’re in a competitive field, and to be in the top three positions will cost you more than you wish to pay.  There are ways to make Google work better for you! MORE >>

Clicks are often considered as measurements of B2B marketing success. But have you ever stopped to think about the meaning of a click? How do you know what that click means to the clicker (clickee?). The number of clicks doesn't have as much to do with success as the response generated. Pardon the back button. Sheesh. MORE >>

Summary: Many vendors are now proposing to move beyond "last click" attribution to measure the impact of advertising on movement of customers through a sequence of buying stages. Even online marketing, where every click can be captured, and often tracked back to a specific person, doesn’t automatically solve the problem. MORE >>