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Key Performance Indicators – Not Clicks


This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. Just as any effective Demand Generation program relies on a multi-channel approach (both outbound and inbound) to customer engagement, it takes much more than pulling clicks into a dashboard to determine program success. Content Performance.

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Email Marketing: Going Beyond a Unique Open and Click

It's All About Revenue

What about a click-through rate of 5%? Now I’m not going to say that you shouldn’t be focusing on opens or clicks, because you should. Within email marketing, we would be naive to think that 100% of our database is clicking each individual email every time we send. Is 20% a good open rate? Is it the same 20% opening each time? They are important. Email Marketing

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Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!

grow - Practical Marketing Solutions

” Last month, as a university marketing instructor, I made my students produce and promote the same click-bait content I refuse to be subjected to. After publishing one myself with surprisingly good mileage in the academic community , I decided to make all of my senior marketing students write click-bait for BuzzFeed. BuzzFeed gets the click with a compelling headline promise.

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How To Increase Your Click-Through Rate

Lead Liaison

From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR. You should insert a call-to-action (CTA) each time you want someone to click on your website or in an email. Test Your CTAs.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. Look for.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click


That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns. Advertising Pay-Per-ClickAd Level: Pause. Ad Group Level: Default Maximum CPC, Pause. Summary.

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Who Actually Clicks on Banner Ads? [Infographic]


They lost trust, so they stopped clicking. But who are the ones actually clicking on banner ads out there? This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Website visitors are banner blind. Hey, it''s tough for any brand to compete with plug-ins that can replace banner ads with pictures of puppies and kittens. Check it out.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns


Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Actual query: How to improve pay-per-click results. Actual query: Improving Pay-per-click results.

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Viral Content: The Emotional Triggers That Make Us Click “Share”


The post Viral Content: The Emotional Triggers That Make Us Click “Share” appeared first on Kapost Content Marketing Blog. Content marketing is no longer something entirely foreign to marketing teams. In fact, a quarter of marketers now devote more than 50 percent of their budget to content. So what’s the secret? viral hit isn’t a matter of luck. be emotionally complex).

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. Look for.

7 Ways To Get More Clicks on Twitter

B2B Marketing Insider

If a tweet is posted and nobody clicks, […]. The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group. With 500 million tweets sent out every day by over 300 million users, it’s easy for the messages you create to slip through the cracks. Content Marketing

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9 Frequently Asked Questions About Pay-Per-Click Advertising

Vertical Response

Pay-per-click advertising is a popular and economical way to generate more website traffic and reach a larger target audience online. Although it can be quite daunting to get started, the ROI on most pay-per-click ads is higher than its other digital and offline alternatives including direct mail and using basic keywords in your content. What is pay-per-click advertising?

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Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts

Haley Marketing

On one hand, I try to share content that I think my audience will want to see, click, and share. On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. But, This Post is About Clicks. While we can’t take all of the credit for the clicks on this post. Click to Learn More. and Forbes.

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Optimizing Pay-Per-Click; Real world examples


Pay per click , search marketing, and the issue of relevancy. Although I’m a Google certified professional and help clients manage and improve their pay-per-click efforts, I’m not going to do another “how to&# blog post. Advertising Landing Pages Pay-Per-ClickHowever, I am serious when it comes to optimizing campaigns; and that includes the ads themselves and conversion-friendly landing pages.  So, below I am reviewing various companies promoting software by category, with some opinions on how I would manage these … [ visit site to read more ].

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Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

This has become one of my favorite content marketing quotes  and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. percent click rate.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. Look for.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Better yet, the price was just right, ranging between 15 to 25 cents per click. In all, this tactic generated 42 leads, and a significant portion was even qualified.

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What's a Good Email Open Rate & Click Rate? [Benchmark Data]


Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. Below are some charts and stats to help you figure out what a good open and click rate looks like for the number of email campaigns you send per month, your company size, and your business type. How do open and click rates compare across different company sizes?

Conversion Copywriting: Words & Phrases That Make People Click [Infographic]


How do people choose which ones to click on and which ones to ignore? In an overcrowded market where everyone has the power to create content, it''s really difficult for marketers to get an edge -- we''re all competing for our message to be the one that catches our audience''s eye and makes them click (and hopefully eventually become customers). Blogging Social Media

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The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click


Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. The two organizations don’t understand each other, and often point fingers: Sales says marketing delivers bad leads; and marketing says sales doesn’t follow up. summary: 1.

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7 Ways to Write Headlines that Get Clicks [+ examples]


headline like the one below is sure to get me to click because, first, it’s crazy to think that this successful content marketer could fail at content marketing, and, second, I want to learn from his mistakes so I don’t make the same ones. 3. The post 7 Ways to Write Headlines that Get Clicks [+ examples] appeared first on Writtent Blog. Ask a question. Be honest.

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Buzzwords in Marketing Automation: PPC (Pay-Per-Click)

Lead Liaison

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. Are you ready to build a marketing beast with PPC ads and marketing automation?   If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. PPC ads are ads that you pay for every time someone clicks on them. An Overview of PPC Marketing.

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3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

If they had explained what they actually do and had given me a compelling call to action, I might have clicked through to their website. Email marketing is easy, right? You decide on a message, create the email using one of many email programs, send a test for review and, when it looks good, hit send! Right? Wrong. A few days ago I got an email from a company announcing their name change.

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” Making Pay Per Click really pay. It is brand-unaware.

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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search


From the same WebMarketing123 survey: How do you measure the success of your digital marketing program :  #1- website traffic, #2 lead generation, and #3 click-through-rate!  What makes the biggest impact on your lead generation goals?   57% say SEO.  25% Pay-per-click, and, 18% social media.  How do you currently allocate your digital marketing?  45% to pay-per-click.  24% to SEO.  So the larger companies must know something.  Pay-per-click is the fastest digital method to generate leads.  Here’s the download link: Pay-Per-Click for Lead Generation eBook.

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Is Your Industry Hitting the Click Through Rate Mark? [CHART]

It's All About Revenue

by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them. So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries. Why would Industrial Manufacturing have click through rates almost three times the average? Industrial Manufacturing. 7.03%.

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5 Reasons No One is Clicking on Your Banner Ads


If you've been noticing that you’re just not getting any click-throughs on your banner ads, you’re not alone. People Aren't Click on Your Banner Ads Because. Readers either click ads on accident, or ignore them completely. When your readers see something they like, something they think will enhance their lives in some way, they’re going to be more apt to click. Media

Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue


What holds marketers back from unlocking the full potential of LinkedIn ads, however, is that they still focus on optimizing their efforts for clicks and leads. Optimizing for revenue over clicks and leads is the key to a pipeline marketing strategy and B2B marketing success. This qualification is more likely to resonate with this particular audience, and get the click.

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16 Call-to-Action Formulas That Make People Want to Click


If you’re sick of “click now” CTAs that aren’t working, improve your game with these surefire call-to-action formulas. 1) Try it free for [TIME]. If you can boost the user’s sense of time or supply -- limited, running out, etc. -- then you will increase their desire and need to click the CTA. Good things happen when you create killer calls-to-action. The word “try” is a soft term.

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Success Story: Truity Credit Union Email Click Rate Nears 10%


We gauge some of the standard metrics: how many we send, percent open, percent clicked, and then – if we can get it, because not everything’s this cut and dried in the financial world – but if we can get it, a conversion rate. ACT-ON:  Are there any metrics around the increased email open rate, click-through rates, qualified leads, higher conversion rates, even increased sales revenue?

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What Causes People To Click On Social Media?

WindMill Networking

Twitter | Facebook | Google+ | LinkedIn | Pinterest | What Causes People To Click On Social Media? The brain is a wondrous piece of work. Have you ever done something without thinking about it? Have you ever said something out loud that you were thinking in your head? Sure you have. We all have done that at one time or another. Although you’d be surprised at how many times I do […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Social Media Psychology

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5 B2B Social Media Hacks to Increase Click Through Rates

Social Media B2B

There are now 2 million blog posts shared every single day , so getting your prospects to click-through to your content has become one of the toughest challenges B2B marketers face. Here are five hacks that will help you increase your click through rates on Twitter, Facebook and LinkedIn. 1. Good copywriters know that headlines make users click. Use Hashtags. Monitor Analytics.

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Clicks on Pinterest Generate 4X More Revenue Than Twitter [Infographic]


Chock-full of stats that legitimize Pinterest''s revenue-generating power for businesses (did you know Pinterest drives four times more money per click than Twitter and 27% more than Facebook ?!), Pinterest is one of the most popular social networks around -- but can you really make money from it? Heck yeah, you can, and this new infographic from Quick Sprout has the data to prove it!

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Are Facebook Clicks Totally and Utterly Meaningless?


Clicks don't matter. According to Todd Wasserman's recap on Mashable and a blog on Facebook Studio that recaps the talk, marketers are focusing too much on clicks to measure the effectiveness of their Facebook campaigns, and not enough on two far more critical metrics -- reach, and frequency. The "Clicks Don't Matter" Argument. Yes, clicks do matter. Wait, what?

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2 Advantages To Using Pay-Per-Click Advertising

Puzzle Marketer

In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. If you haven’t considered getting involved with this strategy, there are two advantages for using pay-per-click advertising. What is Pay-Per-Click? Pay-per-click is a marketing method that is primarily offered by search engines like Google. You set the amount that you are willing to pay for each click on your ad. If someone clicks on the ad, they are taken to your website.

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Emails That Say Thanks Get More Opens, Clicks [CHART]

It's All About Revenue

The  click through rate was higher as well, by 1.93%. Emails That Say Thanks Get More Opens, Clicks [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this As we recover from  turkey hangovers , I decided to look at how appreciated giving a simple thank you is. Why should we say thank you more often? Subscribe.

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Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models


While Amazon is busy trying to figure out how to get products to you as quickly as they can once you click the purchase button, the rest of the ecommerce world seems to be moving in the other direction. Once those buyers fill their carts and click through to finish the purchase, they see the final total with taxes and shipping, and they bail. Here are some pretty good reasons.

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Why You Clicked on That Tweet: The Psychology of Twitter Engagement


During this time, I''ve noticed that certain types of tweet copy elicit higher numbers of clicks and engagement -- and these types of copy align with several prominent psychological theories. This tweet got 169 clicks all because of one psychological theory called cognitive dissonance: 3 High-Impact Marketing Channels You''re Probably Overlooking [link]

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Social Sales Require More Than One-Click Engagements

WindMill Networking

One-click social shares (reaching out and tapping or touching someone on a social network), under the guise of engagement, appears to be a prevalent practice. This includes practices like: Liking a comment or an update +1ing a post Sharing Retweeting Favoriting Endorsing on LinkedIn One-click connection requests Heck, we even have “no-click” engagement tools for … Continue Reading. Social Sales Require More Than One-Click Engagements by Craig Jamieson - Maximize Social Business. Comments Thanks for the food for thought, Craig. I''m guilty of.

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B2B’s Problem with Pay-Per-Click: Three Things You Need to Know


I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is expensive, difficult to manage, and requires a lot of specialized experience and expertise to run it properly – including every kitchen-sink component of the Demand Generation arsenal from keyword selection to budgeting and management to landing page optimization (because clicks don’t always equal conversions) to copywriting to lead management and more. Embrace the long tail-.

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