Best of 2008 (So Far) - Search Engine Marketing, Part 2
WebMarketCentral
OCTOBER 13, 2008
Let the market tell you what works and what doesn't. If it works, keep it. I particularly like this piece from Moran: "What can I change on my site to improve conversions? Answer: everything, and right now.Most of what we do is wrong. Everything we do is an experiment. Tweak something every day. See how it performs.
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