WebMarketCentral

SEPTEMBER 14, 2007

Click fraud remains a significant problem, but is very difficult to measure (duh! Like you needed a research study to learn that.). Nearly a third of corporate respondents said that finding talented SEO specialists is "very difficult" (which is probably why KCA's business is expanding in this area).

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

OCTOBER 13, 2008

Challenges of Paid Search Marketing in 2008 by PPC Blog PPC guru Gordon Choi outlines the challenges that pay-per-click advertisers will face as this space becomes more competitive, and provides strategies for addressing these challenges, including how to structure and retain PPC staff, monitor click fraud and write more effective ads.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

JANUARY 22, 2008

RIP, PPC by ClickZ Author Gary Stein argues that click fraud, the rise of alternative online media, and CPA models will cause pay-per-click (PPC) advertising models, "the bright star of the online advertising universe.to fade a bit."

SEM 20

SEM Paid Content Paid Search Agency Adsense 20