Click Fraud and Product - B2B Marketing Zone

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

OCTOBER 13, 2008

Challenges of Paid Search Marketing in 2008 by PPC Blog PPC guru Gordon Choi outlines the challenges that pay-per-click advertisers will face as this space becomes more competitive, and provides strategies for addressing these challenges, including how to structure and retain PPC staff, monitor click fraud and write more effective ads.

Search Engine Marketing

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

JANUARY 22, 2008

RIP, PPC by ClickZ Author Gary Stein argues that click fraud, the rise of alternative online media, and CPA models will cause pay-per-click (PPC) advertising models, "the bright star of the online advertising universe.to Then he offers advice on how SEM clients and agencies can work most productively together. fade a bit."

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B2B Marketing Zone

WebMarketCentral

Best of 2008 (So Far) - Search Engine Marketing, Part 2

Best of 2007: Articles and Blog Posts on SEM

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