Click Fraud, PPC and PR - B2B Marketing Zone

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.

Cost Per Click

Cost Per Click Advertising Benchmark Search Marketing CPC

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

JANUARY 22, 2008

PPC Outsource or In-House? RIP, PPC by ClickZ Author Gary Stein argues that click fraud, the rise of alternative online media, and CPA models will cause pay-per-click (PPC) advertising models, "the bright star of the online advertising universe.to fade a bit."

SEM

SEM Paid Content Paid Search Agency Adsense

B2B Marketing Zone

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

Best of 2007: Articles and Blog Posts on SEM

Webinars

Stay Connected