Best of 2007: Articles and Blog Posts on SEM
WebMarketCentral
JANUARY 22, 2008
A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. fade a bit."
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