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What Is Cost Per Click (CPC)? Definition, Calculation, Advantages & Examples

Martech Advisor

Cost-per-click (CPC) is defined as a form of digital advertising where you pay a publisher every time someone clicks on your ad. Cost per click (CPC) is an often-mentioned metric in the digital marketing world. Table of Contents: What Is Cost Per Click (CPC)? Cost Per Click (CPC) Calculation. Types of CPC.

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25 Conversion Rate Optimization Tools that Pros Can’t Ignore

Optinmonster

These conversion rate optimization tools can help you get the job done, simply and painlessly. OptinMonster is hands down the best tool to have if you need help in boosting your conversion rate. Within minutes, you can set up advanced tracking features to help you make data-driven decisions about your site. OptinMonster.

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How to Use Social Media for Affiliate Marketing

Optinmonster

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Merchant & Brands: Businesses looking to promote their products and services.

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

SEO (or search engine optimization) is the practice of structuring your website’s pages to make it easier for search engines to crawl your site, making your pages more easily discoverable to users and search spiders, and providing unique information or helpful resources through content planning on topics that searchers are looking for.

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Why we care about performance marketing

Martech

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend.

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4 Biggest ABM Myths Dispelled

Engagio

Some challenges include viewability, click fraud, bots, ad blockers, and viewer fatigue. Can you remember a time in the last three months when you clicked on a banner ad and purchased a B2B product? How about in the last 6 months? Here are the foundational technologies you need for ABM: CRM. Marketing automation.

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What every marketer needs to know about programmatic advertising

Martech

An advertiser’s budget can be put to better use and spent more efficiently by targeting the people most likely to buy their product.‍ There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Data-driven or data-responsive creatives can help you do this.