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25 Conversion Rate Optimization Tools that Pros Can’t Ignore

Optinmonster

These conversion rate optimization tools can help you get the job done, simply and painlessly. OptinMonster is hands down the best tool to have if you need help in boosting your conversion rate. Within minutes, you can set up advanced tracking features to help you make data-driven decisions about your site. OptinMonster.

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What Is Cost Per Click (CPC)? Definition, Calculation, Advantages & Examples

Martech Advisor

Cost-per-click (CPC) is defined as a form of digital advertising where you pay a publisher every time someone clicks on your ad. Cost per click (CPC) is an often-mentioned metric in the digital marketing world. Table of Contents: What Is Cost Per Click (CPC)? Cost Per Click (CPC) Calculation. Types of CPC.

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What every marketer needs to know about programmatic advertising

Martech

Traditional media ad buying is a time- and labor-intensive process. Because of the speed of the entire process it is referred to as Real-Time Bidding (RTB). Traditional media buying is a labor and time intensive process requiring everything from requests-for-proposals to negotiations to manual insertions of the orders.

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How to Use Social Media for Affiliate Marketing

Optinmonster

As you start your research, there are three things to consider: Your sales process. Sales Process. Who are you selling to and how long is the sales process? If you’re B2C, the sales process can be pretty short (and even impulsive) as it’s just the customer deciding if they want to make a purchase or not. Your ad type.

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

SEO (or search engine optimization) is the practice of structuring your website’s pages to make it easier for search engines to crawl your site, making your pages more easily discoverable to users and search spiders, and providing unique information or helpful resources through content planning on topics that searchers are looking for.

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How to Find and Hire the Right Marketing Agency for Your Small Business

BenchmarkONE

A good marketing agency can make the process easier and take a lot of the unknowns off of your plate. Is it help with newer technology? Articulating concrete objectives will help you assemble the best team of experts to serve your needs. . Others engage in click fraud. Set Your Tone. Identify Your Goals.

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The 25 Best Slideshare Presentations Of 2013

Marketing Insider Group

Almost 560,000 pageviews for this simple slideshare created to help a good cause. 493,000 pageciews for this presentation which tells the unique process for ho you too can gain publicity by trading up the news chain. Everything Fake Click Fraud Fake Pages Botnets Ad Waste Reduction from Dr Augustine Fou.