Click Fraud - B2B Marketing Zone

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Click fraud remains a significant problem, but is very difficult to measure (duh! Thinking of bringing SEM and SEO in-house?

Cost Per Click

Cost Per Click Advertising Benchmark Search Marketing CPC

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

JANUARY 22, 2008

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.

SEM

SEM Paid Content Paid Search Agency Adsense

B2B Marketing Zone

WebMarketCentral

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

Best of 2007: Articles and Blog Posts on SEM

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