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3 predictions for online marketing in 2016

Biznology

Yes, you know it’s true: the more you leverage the power of your database by adding plugins the impossibly slower and unresponsive you website will be — Google hate that ! 1) Adaptive Websites. Keep your eyes on programmatic ad buying in 2016. 3) Marketing Automation Software (MAS) for the Rest of Us.

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Audience Lab is a secret weapon for political advertisers

Biznology

Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers.

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MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008. The return on PR spending is viewed as the most difficult to measure. Click fraud remains a significant problem, but is very difficult to measure (duh! Thinking of bringing SEM and SEO in-house?

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

The AdReady application.then allows marketers to manage and track the progress of their ads across Google's AdSense ad network, Yahoo's RightMedia exchange, and AOL's Advertising.com network." s AOL and then searches for the brand on Google before making a purchase, only Google gets paid for the sale." fade a bit."

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